Social Media Management with Bridget Gibbons
Event on 2013-01-22 08:30:00
“We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.” – Pete Cashmore, Founder of Mashable
About the Workshop:
This W@tercooler Advanced Skills Class with Bridget Gibbons of Gibbons Digital is aimed at budding social media managers and small business owners who are currently using social media for themselves and their clients and are looking to take their managment skills to the next level by learning social media best practices for optimization, planning and measurement.
In this 3 1/2 -hour class you will learn how to maximize your efforts on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Flickr and blogs for the greatest ROI. You will gain insights on how to utilize specific tools that allow you to measure your effectiveness (such as Google Analytics and Facebook Insights), and utilize the HootSuite dashboard to streamline your efforts.
Who should attend:
- People who are already active and proficient proficient in numerous social media platforms but want to expand their knowledge and skill base to include the most current social media tools, practices and techniques
About the Instructor:
As CEO of Gibbons Digital Consultants, Bridget Gibbons brings more than two decades of business, technology, human resources and marketing experience to her role as a social media strategist. She and her team help companies across a wide variety of industries in the tri-state area leverage social media as a business development tool by providing a full range of services from comprehensive, long-term strategy to daily presence management on all social media channels. Gibbons Digital also provides search engine optimization, contest/sweepstakes implementation and management, online advertising, blogging, and video services to help clients increase visibility and market share.
Bridget is a sought after speaker and educator, presenting to networking groups and teaching continuing education classes on all aspects of social media.
21 North Broadway
Tarrytown, United States