Social Media Marketing & Advertising May 2014

Social Media Marketing & Advertising May 2014
Event on 2014-05-06 13:00:00
Social Media Advertising & Marketing Strategy

Learn the most effective way to leverage your social media presence, create powerful messaging that converts and increase lead conversion. Our industry experts provide you with emerging strategies, ways to use the latest social tools and insight from successful social marketing campaigns. Learn why, how and when to use the social platforms that will be most effective for you.

Social Media Session One- Tuesday, May 6th, 1 – 4:30 pm 

Social Media Session Two– Wednesday, May 13th, 1 – 4:30 pm 

Social Media Session Three- Wednesday, May 20th, 1 – 4:30 pm 

Check below for our special SEO/Social Media Package Rate! 

Social Media Session One: Social Media Strategy

Create a leaner more effective social media strategy. Most companies are currently engaging in social media so we’ll start by taking a look at what you have in place and see where we can optimize your current campaigns. We’ll show you how to set up and run analytics reports for Twitter, Facebook, LinkedIn, Pinterest and more with the goal of creating a more lean, effective overall strategy. We’ll look at what new and emerging strategies may be right for you to implement into your overall strategy. Learn which new platforms will be effective for you and your company and how to put them to best use. We will also show you how to create a social media schedule so you can seamlessly create and publish content when your audience reach is the highest.

# Hashtags & @ Mentions: Understanding Coded Brand Conversations for Facebook, LinkedIn, Twitter and Instagram.

SoLoMo: Social – Mobile and Location Marketing Leveraging Local, Review and Deal Sites. Yelp, Foursquare, Google Places, Living Social, Group On, Facebook Check-ins & Gifts and Facebook Graph Search.


Social Media Session Two: Social Media Advertising

Highly targeted and generally less expensive than Google AdWords, Social Media Advertising is a great way to create brand recognition, grow your fan base and create immediate consumer sales. Learn how to use Social Media in a more  way by creating advertising campaigns on Twitter, Facebook, Pinterest and LinkedIn.  Understand Facebook’s algorithm and Newsfeed Story Bumping for improved advertising ROI.

Facebook Power Editor: Learn how to save time by mass-editing ads and page posts across campaigns, accounts and pages, and bulk ad creation. Learn how to use Sponsored Results to buy ads in search results driving to your App, Page, or Place. Utilize conversion tracking to measure the ROI of your ad spend. We’ll cover Navigating the Power Editor, Campaign Dashboard, Image Library, Audiences and client billing. Conversion Tracking, Bulk Imports, Newsfeed Placements, Sponsored Search Results, Custom Audiences and Enhanced Campaigns.

Twitter Advertising: We’ll introduce the two main options of Twitter Advertising beginning with Self Service Ads for Small Businesses and Full Service Ads designed for Brands, Agencies and Large Businesses. We’ll then learn how to amplify the reach of a social advertising campaign with Promoted Tweets, Promoted Accounts, and Trends. You’ll learn about the unique elements of Twitter Advertising Campaign Targeting Options and Best Practices.

Introduction to LinkedIn Advertising: Learn how to set up a LinkedIn Advertising Account: Budgeting, Audience Targeting, Precision Targeting and the
different LinkedIn ad formats to best suit your business needs. LinkedIn Advertising Options including LinkedIn Self Service, Display, Text & Video Ads, Sponsored Updates, LinkedIn Marketing Solutions, Premium Display Advertising, LinkedIn Sponsored InMail and Content Advertising.


Social Media Session Three: Optimization, Analytics, ROI and More

Understand if your ads are returning your investment and identify key opportunities to optimize future ad spend.

Analysis, Monitoring and ROI: Defining Paid Social Advertising KPI’s, A/B Testing, and 3 useful ROI models: Sales Funnel, Multiple Attribution and Lifetime Value of Customer.

Facebook Enhanced Ads Manager Report & Enhanced Insights: Learn how to create a custom report to include multiple KPI metrics and the different metrics for measuring Facebook ad spend ROI. Learn how to break out ad performance by demographics and geography to better understand the performance of your efforts and the audience you are reaching. Facebook Enhanced Insights: Learn about Social Reach and the exponential return of Facebook’s Virility and Social Reach Dimensions and Facebook Custom Metrics.

Twitter Analytics & Twitter Web Analytics: Learn to measure your Twitter traffic on the platform as well as how much traffic is being driven to a site by your ad spend and social property. Promoted Tweets dashboard: Impressions, Number of clicks and Click Rate. Follower growth chart: Track organic and paid follower growth.

LinkedIn Company Analytics: Track views and clicks from ads to your LinkedIn Company page or external website and learn about benchmarking options.

Pinterest Analytics: Pins Created, Reach, Website visitors, Most Repinned Content, Most Clicked Content and the Pinterest Secret Board. Pinterest Business Tools: Rich Pins and Pin It Button.

Integrating Organic Social Platform & Video Content: Incorporate video content from Instagram, Vine, Facebook and LinkedIn into your paid advertising execution. We’ll also cover how to integrate organic content from Pinterest, Instagram and Tumblr into your overall strategy.

Join us for Social Media AND Search Engine Optimization and save 0 on tuition! Many of our students take Social Media classes as well as Search Engine Optimization for a complete InBound Marketing education so we now offer 0 off tuition for students who register for both complete series! Check out our SEO classes hereWho Should Attend:

Marketing Professionals, Marketing Professionals, Executives in Transition, Entrepreneurs and anyone wanting to gain valuable insight and information they can immediately put to work. Join your industry peers, small businesses owners, entrepreneurs and freelancers for four comprehensive three-hour seminars held over two days. There will be plenty of real world case studies all building your knowledge and expertise in the dynamic and impactful social media.

Requirements: Working familiarity of Social Media platforms such as Facebook, Linked In or Twitter. Seminars do not require prior social media advertising experience. Those with questions are more than welcome to contact the instructor directly. Laptop or Tablet Computer: Recommended, not required.

DemandQuest reserves the right to change class dates, times and fees at any time.

About your Social Media Advertising Seminar Leader:

Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina,, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.


Barrett Goetz: Senior Social Media Planner at Nina Hale, Inc. Digital to the core and effortlessly convivial, Barrett has been exploring rewarding outposts of social media opportunities professionally since 2008. Since joining NHI in July 2013, Barrett has broadened clients’ social capabilities, managing communities, analyzing reach and impact, and innovative digital paid media opportunities. Always pumped for a new type of project, he is an organizer of many Minneapolis advertising events and maintains his cinephile side project at Barrett is on the Board of AdFed & i612 and is Google Analytics Certified.



DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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