Social media, marketing and the power of 'word of mouth'

Social media, marketing and the power of 'word of mouth'
Fanning, now president of the Chicago-based Word of Mouth Marketing Association, will give the keynote address on the future of going social at Social Media Week Chicago on Tuesday. She explains where the industry is headed and the importance of the …
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Pay to play: the end of free social media marketing?
Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience. These rumblings have been growing louder over the past 12 …
Read more on The Guardian

Is Facebook A Waste Of Retail Marketing Dollars?
Another day, another study claiming that social shopping is either the greatest thing since sliced bread, or that it matters not. Take your pick. There's a study to back up each point of view. Take this new piece of research that says social media's …
Read more on Forbes

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