Social Media Marketing Course

Social Media Marketing Course
Event on 2013-07-21 08:00:00
Training information

Overview & Learning Outcome After completing this 2-Day Social Media Marketing Course, attendees will understand all of the components that go into planning, executing and measuring the effectiveness of a Social Media Marketing Strategy. Instructor-led sessions include examples of how marketers are using various channels and tactics to drive success, and exploration of various listening, content management and measurement tools available to help companies maximize efficiency with respect to resources related to Social Media Marketing

Who Should Attend? The Comprehensive Social Media Marketing course is designed for anyone interested in picking up or advancing their current skills on Social Media

Attendees commonly are:

      • Marketing professionals
      • Public relations professionals
      • Digital marketing professionals
      • Advertising professionals
      • Journalists & media professionals
      • E-Commerce professionals

Course Outline

1.Social Media Today

        • Who’s On + What They’re Doing


Setting Priorities + Creating A Social Media Breif

          • Can Social Media Help Solve Your Business Problems?
          • Where Key Consumer Insights, Trends + Concerns Come Into Play
          • Where Social Media Fits In An Integrated Business Strategy

Do you need and Internal – as well as external facing social strategy?


Understanding Social Media Currency + Metrics

          • What Can + Can’t Be Measured
          • Metrics: Likes, Shares, Fans, Posts, Reviews, Follows, Tweets, Connections, Endorsements, Pins, etc.
          • Best-Practices, Data Sources, Tools

4.Defining Success:

          • The Difference Between Metrics and ROI
          • Determining ROI


          • Developing Sector, Competitor Overview
          • Benchmarking Share Of Voice, Reputation, Key Influencers
          • Best-Practices, Data Sources, Tools

5.Group Exercise:

            Explore capabilities within one of the typical “Listening Tools” commonly used within the industry today.


          • Deciding Who Manages What (Internally and Externally)
          • Preparing For Success + Failure
          • – Posting Guidelines
          • – Crisis Response Plans
          • Best-Practices, Data Sources, Tools

7. Building Awareness + Engagement

What Makes A Social Brand?

          • What Authentic Voices Sound + Look Like
          • The Difference Between Social Media Strategy, Channels, Tactics
          • The Link Between Strategy + Creative

8. In – Bound Marketing: How content drives results

Choosing Channels, Tactics to support your strategy :

Understanding Social Media Foundations

          • RSS + Tagging

Social Media Networks

            • Facebook, Google+, LinkedIn, Twitter, etc.

Content Sharing Sites / Networks

            • Audio, Video (YouTube, etc.)
            • Photos, Images (Flicker, Instagram, Pinterest,, etc
            • Blogs, News, IDEAS (Digg, Reddit, Tumblr, StumbleUpon, SlideShare, etc.)

Social Commerce / Shopping

Apps + Gamification


            • Location-Based Social


            • Using Research Gathered From Listening
            • Social Advertising: Where Programmatic + Other Forms Of Social Advertising Fit In
            • Social CRM


            • Best-Practices, Tools


          • Getting The Data Flowing
          • Adjusting + Optimizing: Strategy, Tactics, Content, Ads, Resources
          • Best-Practices, Data Sources, Tools


              • Privacy Considerations


                • The Power Of Integrated Media
                • Project Re: Brief

11.Individual/Group Exercise:

                    Take what you’ve learned over the past two days and make either a “Classic” or one of your own Campaigns Digital.


Other information

Payment Options You can pay offline or benefit from our payment facility through our credit card registration option online.

Early Bird Discount A 20% discount if you register 30 days before course commencement

Group Discount Companies are entitled with 10% discount for sending 5 or more participants to the same course on the same date

Payment, Cancellation & Copyright Payments are to be made in Canadian Dollars (CAD) and subjected to prevailing GST. Please make your payment via wire transfer if you chose offline payment option upon receiving your invoice or e ticket confirmation. Any bank charges incurred as a result of Bank / Wire transfers will have to be borne by the company. Fees are inclusive course material, certificate of participation, lunch and coffee breaks. If notice of cancellation is received 20 days before course commencement, a full refund will be granted, less an administrative fee of CAD$ 100. No refunds will be given for cancellations after 20 days. All cancellations and/or changes must be submitted in writing to Substitutions for registrations are permitted Each binder of printed materials provided by Center Of Digital Excellence CODE Inc is meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by Center Of Digital Excellence CODE Inc Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the workshop(s).

Attendance & Venue The course is an intensive 8 hours long program over the period of 2 days, participants will be required full attendance toward achieving the course objectives and certificate. Venue will be at the Holiday Inn Salmiya and will include all day long refreshments and a lunch at 1pm. The Center Of Digital Excellence reserves the right to change or cancel the course due to unforeseen circumstances

at Adel
123 Pratt Add
Clarksburg, United States

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