Social media marketing: creativity is not enough

Social media marketing: creativity is not enough
Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can be either subtly or overtly changed on the fly to ensure campaigns …
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Social Media Marketing Guide: 10 Accelerating Actions for 2015
social-media-marketing-guide-10-actions-2015 While some businesses have been rolling out their marketing plans for the New Year, many others' marketing plans seem to have gotten lost in the hustle to get the year started. Goals don't get set and soon …
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Promoted Pins: Pinterest's Social Media Marketing Rollout
Following a successful preliminary launch, Pinterest's Promoted Pins Program is now available to any advertiser looking to gain exposure in a relatively new advertising venture on social media. With 70 million Pinterest users globally, success for the …
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