Social Media Marketing Seminar Series 2013

Social Media Marketing Seminar Series 2013
Event on 2013-02-18 11:00:00

Social Media Marketing Seminar Series 2013

Taught by Laura E. Pence, Social Savvy Geek, LLC

The Social Media Marketing (SMM) Seminar Series is designed to provide participants with a foundation and skill set in the new and ever-changing world of social media tools and strategies, which can be immediately applied in the workplace. Courses may be taken independently or for a certificate of completion.

Topics covered include:

•   What social media is and why it is important

•   How to use today’s most popular social media tools to build relationships and increase productivity

•   The importance of building an online community

•   Creating and executing impactful social media campaigns

•   Trends in mobile applications and how social media intersects with mobile technology

Who Should Attend? These seminars are for you if you:

•   Work in a marketing role and want to expand your knowledge and skill base to include the latest social media tools and techniques

•   Are being asked to take on increased social media responsibilities as part of your existing job requirements

•   Want to incorporate social media into your future career plans

•   Want to learn more about social media for personal purposes

•   Would like to build and expand your résumé

Online Marketing 101- Track 1  11am

You’re finally on Facebook, you’ve heard of Twitter and you’re connecting on LinkedIn. But you’re not quite sure how this all fits together. What are the benefits of building community online? How do you use social media to create meaningful relationships with customers, clients, and colleagues? This track will provide a solid introduction to social media, introduce the fundamental concepts around online community- building, and discuss the importance of creating value within all of your social media interactions.


Online Marketing 101

This session will cover several different marketing avenues, including email marketing, mobile marketing, social media, and more. We will cover the basics that you need to know to make informed decisions about which tools to use for your business. If you’ve been hearing terms like “inbound marketing”, “SEO”, “PPC”, or “location based marketing” and you’re not clear on what these have to do with growing your business, then you don’t want to miss this!


Online Marketing 201 – Track 2 12:30pm

You’ve built your online community, but now what? How do you take it to the next level and/or transform a sluggish community into one that is thriving, inspiring, and active? How do you create excitement and generate momentum? How do you influence your community and build a loyal following?

In this hands-on track, you’ll learn the essential do’s and don’ts for planning and executing effective social media campaigns that keep your community engaged and committed.


Online Marketing 201

This session will help you take your marketing activities to the next level by discussing best practices in online marketing and their practical application. We will cover several different marketing avenues, including email marketing, mobile marketing, social media, and more. If you’ve been using inbound marketing, SEO, PPC, or location based marketing, but you need help fitting all of these moving pieces together, then bring your questions and your laptops to this session.

 ***If attending more than one class discount will be applied to classes after initial class

at Enterprise Meeting Center
2545 Bellwood Road
Richmond, United States

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