Social Media Marketing: Tips to Engage and Involve the Community
Many of the most successful social media marketing campaigns have been those that have relied heavily on user interaction and even allowed users to create a majority of the campaign's content themselves. In this article, I'll take a look at a few …
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PromaxBDA Announces Winners at 2012 Sports Media Marketing Awards
14, 2012 /PRNewswire-USNewswire/ — PromaxBDA, the global association for marketing professionals announced today the winners of the PromaxBDA Sports Media Marketing Awards, celebrating the industry's excellence, creativity and innovation.
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Survey Probes The 'CEO-Marketer Divide'
These CEOs indicated that they perceive marketers as: not being able to adequately prove the positive business impacts of their marketing activities; having “lost sight” of their core purpose of generating customer demand for products/services; and not …
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