Social media responses to Prince's death spark debate in local marketing community

Social media responses to Prince's death spark debate in local marketing community
Several companies joined the rush to post social media tributes to Prince after he died, sparking a debate in the Twin Cities marketing industry on appropriate reactions in the digital age. The question comes down to whether companies and organizations …
Read more on Minneapolis Star Tribune

Social media marketing is New Haven woman's niche
By Rod King for The News-SentinelSarah Arnold of New Haven is CEO and social media strategist for her 3-year-old company, SociallySeasoned, which handles social digital marketing for a dozen small- and medium-size firms in the Fort Wayne area.
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Business Relationships, Not Reach in a Post-Social Media Marketing Age
It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader …
Read more on Huffington Post

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