Social Media Retail Seminar

Social Media Retail Seminar
Event on 2014-10-27 09:00:00

A low-cost, high-content "Social Media for Retailers" Seminar designed specifically for independent business owners along the Delaware Canal and D&L Trail.  Join speaker, Joanna Leigh Simon in covering general trends and ideas, as well as focusing on the needs of individual workshop participants.  Oh, yes … and, there will be snacks! 

Sponsored by D&L Trail Towns, this half-day retail workshop provides attendees with the following info:

  • Establish goals for social media marketing and engagement
  • How to use different social media platforms – Facebook, Twitter & Instagram
  • Grow an audience; Delight an audience
  • Leverage social tools to increase sales & promote one's business
  • Holiday campaigns

Also covered:

  • Sign-up basics
  • Appealing & professional profiles
  • Communication tactics
  • Translating sales & marketing goals into social campaigns
  • Gaining new followers & interacting with others
  • In-store tie-ins to social campaigns
  • Providing value to customers & social media followers


Attendees should bring:  smart phone, laptop (if desired), paper & pen. 

For more information, email barbara@delawareandlehigh.org or call 215.781.2605. 

About our speaker:  Joanna Leigh Simon began her career in communications at a small public relations and marketing firm, providing social media marketing services to clients, large and small.   In 2011, Joanna opened a video production firm, Skout Media, but still manages social media for several select clients.

at Washington Crossing Historic Park
1112 River Road
Washington Crossing, United States

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