Social Media Savvy: The psychology of purchasing and marketing

Social Media Savvy: The psychology of purchasing and marketing
The role emotions play on purchasing decisions is a fascinating subject. Today, we look into why people purchase things and what can marketers learn. How emotions affect our purchases. Only 20 percent of purchases are actually made based on logic.
Read more on Tahoe Daily Tribune

Juggling the marketing hat with social media
Probably the first step to take is to build a marketing calendar especially if you are among the 70 percent of U.S. businesses that are solo entrepreneurs. Schedule time for your social media updates; your business-to-business networking events and any …
Read more on Chicago Tribune

#whensocialmediafails – Unintended consequences of social media marketing
At the end of the day, social media campaigns can be exciting and innovative way to strengthen your brand. That said, it's important to double check your messaging and the different ways it can be interpreted so you get the result you want – after all …
Read more on Mondaq News Alerts (registration)

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