Social Media Symposium at Nossi
Event on 2013-05-14 18:00:00
Social Media. It is here for the long haul. It is an easy way to reach your customers and it's affordable! Just because you know you need to be on social media doesn't mean you know how. Now you can learn from key experts in Nashville by taking an in-depth look at your business' social platform. This six-week symposium details the ins and outs of social media and the digital world. This will not be a beginner course on social media. This symposium is designed to enhance an already skilled social media user. Each Tuesday a prominent guest speaker with ties to Nashville will focus on their area of expertise. (We give you a vacation during the week of Memorial Day!)
The symposium will begin with our Keynote Speaker Dave Delaney, a leader in the digital and social communities worldwide. We will introduce a new guest speaker each week with topics ranging from Small Business Engagement – how small businesses can utilize the strength of search engines and social media, Best Practicies in Blogging, Monitoring and Executing, Analytics – using the information you receive from reports and User Experience – the most important aspect of social engagement.
This opportunity allows you to get feedback from the presenters as well as peers attending the symposium, so you can bring a completed and more robust digital marketing campaign back to your office. By graduation, you will be the expert. You will also receive a certificate of completion!
Week 1 – May 14, Week 2 – May 21, Week 3 – June 4,
Week 4 – June 11, Week 5 – June 18, Week 6 – June 25
6 – 8 p.m. weekly
PRESENTERS for six-week symposium
Wk1, May 14 – Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy and business networking. He co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville, and launched two monthly networking events, including Geek Breakfast (which now has chapters across the United States, Canada, South Africa and Australia) and Nashcocktail. He contributes articles on social media marketing and business networking to VentureBeat. In 2012, Billboard Magazine named him a digital marketing expert to follow. Learn more at: www.davedelaney.me.
Wk2, May 21 – Gavin Richardson is a youth pastor and freelance creative within the Nashville area. He lives in Old Hickory with his wife and two small, but very active, boys. As a digital participant anthropologist Gavin writes and creates conversations and communities online.
Gavin works alongside churches, non-profits, individuals and small businesses in crafting their messages and reaching desired audiences. He brings a depth of understanding towards todays youth, the culture and the growing trends towards technology. He has presented around the country as well as locally at Nashville's BarCamp and PodCamp venues on technology, culture and sharing a message. Connect with him on Twitter and Facebook (@gavoweb /gavoweb) or at gavoweb.com.
Wk3, June 4 – Jeff Davis spends most of his digital life as a green media mogul. He is the senior editor of The Fun Times Guide to Living Green, Green Tech & Green Biz editor at Greenwala.com, and also is the founder & editor-in-chief of Eco-Snobbery Sucks, which receives over 250 million page views a month. He writes for other green and/or tech blogs that promote eco-friendly products.
Jeff fell into writing by complete accident. His personal blog won an award in 2006 and the recognition led to his first professional writing gig – launching and remaining at the helm of The Fun Times Guide to Living Green. Fast forward to the present and Jeff still can’t believe how many green-themed media outlets and websites he has contributed, edited and helped grow.
Through his writing, speaking and consulting, Jeff helps brands discover opportunities to become greener in ways that make the most sense to them. Businesses need to focus on what they are already passionate about, without turning into eco-snobs.
Wk4, June 11 – Leah Mackey Schultz is the Director of Social Media Operations at ACS Advertising, a Xerox Company in Brentwood, Tenn. She is responsible for overseeing the daily operations for all social media efforts and projects. Leah is also involved in all preliminary research, presentation and implementation of new social CRM and social marketing initiatives as well as internal and external social media training.
When Xerox launched its first CRM project, Leah designed and developed all processes and strategies for how their social care would be executed. Over the last three years the social media offering has expanded to include social CRM, social marketing, social recruiting and social intelligence. With over six years of experience in digital and social marketing, her work features social analytics and industry forecasting as well as competencies in all major social/digital platforms. Leah holds a Bachelor’s degree in Integrated Strategic Communication from the University of Kentucky and often speaks at conferences and summits across the Southeast. In 2012, Leah was one of three finalists for the Nashville Technology Council’s Social Media Strategist of the Year.
On average, Leah oversees 60,000+ engagements on social media per month for her clients. The largest Facebook page she oversees has over 540,000 fans. The largest Twitter account has 38,000 followers.
Wk5, June 18 – Kate O'Neill is at the forefront of data-driven marketing and her approach is simple: focus on improving the customer experience, and you will make more money.
With this in mind, in 2009 Kate launched [meta]marketer, a forward-thinking consulting agency that advocates empathy for the customer and accountability for the marketer. This model helps to achieve greater sophistication, stronger profitability and better overall results. [meta]marketer has worked with clients such as Ingram Book Company, Symantec and the Grand Ole Opry.
Kate’s experience prior to [meta]marketer includes holding the first content management role at Netflix, cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first departmental website at the University of Illinois at Chicago and holding leadership positions in a variety of start-ups. She speaks regularly at national conferences such as Online Marketing Summit and Conversion Conference on analytics and optimization as well as the role of empathy in driving profitable marketing.
Locally, Kate is an avid supporter of the development of Nashville as a technology and marketing center. She serves on the board of the Nashville Technology Council, on the IT Workforce Recruitment Committee for the Nashville Area Chamber of Commerce, on the advisory board for Startup Tennessee, on the Business Information Systems Technology Advisory Council for Tennessee State University and as a mentor for Jumpstart Foundry, a local tech-oriented seed-stage microfund and business incubation program.
Kate has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,”“Social Media Strategist of the Year” and a “Woman of Influence,” along with numerous other distinctions.
Wk6, June 25 – Courtney Seiter is is the community manager for Raven Tools where she gets to talk with smart Internet marketers all day on every imaginable social media channel. She has written and blogged about social media and community management for Raven, Marketing Land and Social Media Club.
She has spoken at Internet marketing conferences including SMX, Search Exchange and Explore Social Media. She has been a writer and editor for more than a decade at publications including Allure, Time Out: New York and The Tennessean. She has two awesome rescue dogs and can count to 12 in Danish.
What are my transport/parking options getting to the event?
Parking is free and is on Nossi campus.
What can/can't I bring to the event?
What subject of social media are you most interested in or need the most help with? Please bring ideas and real problems/suggestions to this event! Submit your subject to LFunke@nossi.edu with Subject Line reading: Social Media Symposium
Where can I contact the organizer with any questions?
615.514.2787 – Please call Bruce Stanley or Libby Funke
at Nossi College of Art
590 Cheron Rd
Goodlettsville, United States