Social media's role in the March Madness marketing game
Unlike many of the Big Game commercials earlier in the year that missed the opportunity to include a call-to-action or prompt social media engagement, most of the March Madness advertisers integrated social campaigns with their television spots.
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How Your Small Business Can Use Social Media to Boost Sales
While these large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015: …
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