Social media's role in the March Madness marketing game

Social media's role in the March Madness marketing game
Unlike many of the Big Game commercials earlier in the year that missed the opportunity to include a call-to-action or prompt social media engagement, most of the March Madness advertisers integrated social campaigns with their television spots.
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How Your Small Business Can Use Social Media to Boost Sales
While these large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015: …
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