Social Success Stories From The Retail Trenches
Event on 2013-01-22 18:30:00
What really works for retail brands when it comes to social media marketing?
With the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue. Leading the discussion is Lorraine Sanders, industry speaker, blogger and author of the San Francisco Chronicle Style Bytes column.
Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading retail brands.
Cash Bar and light appetizers will be available.
Lorraine Sanders Journalist, Blogger, Media Consultant
Lorraine Sanders is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion, technology, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com), devoted to all things fashionable, stylish, and tech-savvy. Her previous site, SF Indie Fashion (sfindiefashion.com) was the only blog devoted exclusively to the Bay Area’s independent fashion community for over seven years. Her work has appeared in Fast Company, 7×7, NBC Bay Area, KQED, Daily Candy and other publications. She is a frequent speaker and moderator and has appeared at events hosted by the Social Edge Summit, SF Fashion+Tech, the San Francisco Fashion and Merchants Alliance, SF Design Week Apple Talks Series, City College, Academy of Art University and ModCloth. In 2010, Lorraine was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center. She holds a BA from Brown University and a Masters in Communications from Stanford University. Visit her online at www.lorrainesanders.com.
Albee Dalbotten Associate Marketing Director, Entertainment/Digital at Chronicle Books
Albee Dalbotten is Associate Marketing Director at Chronicle Books. In her role, Albee oversees social media and online marketing and is also charged with marketing Chronicle Books’ entertainment titles. Prior to Chronicle Books, Albee was Senior Advertising Marketing Manager at Kaboodle.com, a social shopping website. Through custom marketing programs, Albee helped to nearly triple Kaboodle’s ad sales in just two years. Before moving to the Bay Area, Albee worked in sales and marketing at Cosmopolitan and Town & Country magazines in New York. Albee holds a BA in Journalism from Washington State University and a Certificate in Publishing from NYU.
Director, Social Media at The Men’s Wearhouse
Joseph brings a decade of integrated marketing and change agent experience at premier brands to Men’s Wearhouse, where he oversees social business and content marketing. Previously, he led the social media transformations at Lexus, GM and Symantec’s Norton brand. Besides driving digital innovation for major marketing initiatives, Joseph is an authority on social analytics technologies and online reputation management. He is an alumnus of USC’s Annenberg School, where he earned his MA, Strategic Public Relations and frequently lectures. His thought-provoking perspective on everything social lives at JoeSocial.com.
Quinn Donnelly, Digital Marketing Manager, Benefit Cosmetics
Quinn Donnelly, also known as blogger "geekalicious," is the digital marketing manager at award-winning Benefit Cosmetics and produces the social media programs and digital strategy for Benefit's growing global community. She is a UC Santa Cruz graduate (go banana slugs!) with a major in sociology and a minor in writing. With non-profit dreams, she worked at San Francisco Ballet’s marketing department. During that time, she began volunteering with The Princess Project, which lead to four years on their Board of Directors. After the ballet, Quinn moved to an equally manly environment: Benefit Cosmetics. For over five years, she’s worked on digital strategy for over 35 global markets in social media, video program, online copywriting, and overall brand content.
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