Sparkroom and BriteVerify Partner to Increase Higher Education Email Conversion Rates

Paramus, N.J. (PRWEB) December 05, 2013

In an effort to help higher education institutions reduce bounced emails, Sparkroom has partnered with BriteVerify to add real-time email verification to the award-winning enrollment marketing application for higher education. Sparkroom can now consult with BriteVerify in real time to determine if the email address for each inquiry is valid and deliverable before forwarding the inquiry to a school. According to BriteVerify, this service reduces email bounces and delivery failures by at least 90 percent.

Improving data quality has a very measurable effect on application close rates, explained Matt McFee, CEO of BriteVerify. If you pass too many invalid emails to an inquiry buyer, they may end up with poor email delivery rates. When email delivery rates fall, revenues from email programs fall as well. Higher education institutions work hard to perfect their enrollment application process, and we see it as our job to make sure their messages get to the inbox.

BriteVerify has performed more than five billion email verifications for thousands of customers all over the world. Companies using BriteVerify as part of their inquiry management process experience a large improvement in inquiry quality and a commensurate increase in marketing efficiencies.

Sparkroom is designed to help enrollment marketers do more with less, said Al Huizenga, director of Sparkroom. Knowing which email addresses are valid and which are not is essential for improved efficiency, and BriteVerify provides the most accurate solution for the job.

BriteVerify employs a number of tools to improve the accuracy of their verification:

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