Paris, France (PRWEB) October 11, 2013
As a result of this strategic alliance between SpecialChem and MatWeb, the companies will enhance the performance of their respective Digital Marketing Services for clients as well as enrich the online experience of their community members.
By joining their respective communities, SpecialChem and MatWeb will enable their clients to reach more than 1,000,000 profiled professionals in the domain of chemicals & materials and take advantage of highly qualified traffic of over 10,000,000 visits per year, by far the worlds largest number in this industry.
Among the numerous offers planned, the allies will create a joint Global Plastics Newsletter to bring technical articles written by world class-experts and special offers for MatWeb members.
Omnexus, SpecialChems platform dedicated to plastics, will feature the polymers database of MatWeb while MatWeb users will gain access to white papers, expert content, and solution case studies from Omnexus to enhance their online experience. SpecialChem plastics clients will benefit from exposure in the MatWeb materials database.
Further, companies using SpecialChem Open Innovation services to scout new technologies related to materials will benefit from an extended pool of solvers, including metals and ceramic experts from MatWeb.
Both companies have agreed to further develop joint offers which will be communicated in the coming months.
We are very excited by this strategic move, says Christophe Cabarry, SpecialChem CEO. Our two companies are incredibly complementary in terms of offers and assets, and also in terms of culture as we share the same passion for materials.
This new alliance with SpecialChem has grown out of years of working with the SpecialChem team, says MatWeb President, Dr. Dale Kipp. By formalizing a closer relationship, we are looking forward to better serving MatWebs users with features and content that our companies will jointly provide.
SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world’s largest online professional network dedicated to chemicals and materials. This network includes more than 575,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Training and Education (Online Courses) and Open Innovation. Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets:
For chemicals and materials suppliers in search of Commercial Acceleration Solutions (launching new technologies/new products, penetrating new applications/new geographies or extending their market reach)
For advertisers to increase brand awareness and generate leads
For professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials
The heart of MatWeb’s business is our searchable online database of plastics, metals, ceramics, and other engineering materials. The database contains over 100,000 data sheets, combined with the powerful online tools needed by materials professionals to search and compare this materials information. While we have a variety of services that we offer to companies in the engineering community, our success has been the result of our attention to the engineers, designers, and processors who use MatWeb each day. We have succeeded since our founding in 1996 through our commitment to provide free and unrestricted information access to the materials community. Over 800 companies reach out to MatWebs user base through:
Providing current technical data sheets
Targeted marketing outreach to our users via the web site or email communications to 475,000 registered users
Licensing of the MatWeb search architecture for their own web site or internal data handling