SPONSOR MESSAGE: Choosing An SEM Platform

SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the …
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Plenty of positives in Sem tourney's debut
Andrew Krech / The Citizens' Voice Dallas' Ryan Monk, right, looks for a shot opportunity against Mike Rogers of Wyoming Seminary during their 285-pound championship bout in Saturday's X-Calibur Tournament at the Marts Center in Wilkes-Barre.
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Using Buyer Personas to Boost Your Paid Search Performance
You've got your search terms and you've got your budget set, but do you really know who you're marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often …
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