Sports Marketing 101

Sports Marketing 101
In an intimate setting within the Rocawear Store in Brooklyn's own Barclays Center, CEOs and former NBA players spoke about the art of marketing in the sports industry. As Notorious B.I.G.'s hits filled the atmosphere with a rugged, classy touch, the …
Read more on SLAM Online

BloomReach Launches Data-Driven Web Marketing Platform
BloomReach pulled the curtains back on its new Continuous Quality Management (CQM) platform, a so-called web relevance engine that leverages machine learning to gauge the quality of web pages. CQM breaks down quality into four metrics: relevance, …
Read more on SiliconANGLE (blog)

Johnson Controls elects Kim Metcalf-Kupres Chief Marketing Officer
Since joining Johnson Controls in 1994, Metcalf-Kupres has held a series of leadership roles in marketing and sales within the company's Building Efficiency and Power Solutions businesses. For the past five years, she has served in Power Solutions as …
Read more on PR Newswire (press release)

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