Spot the fake: shoppers get help with online reviews | Marketing magazine

Spot the fake: shoppers get help with online reviews | Marketing magazine
Consumers tend to place faith in online reviews. Before we book a restaurant or a holiday to Bali or buy a new laptop, we invariably check the online opinions of other consumers and expert reviewers. Reviews are an invaluable means for helping us make …
Read more on Marketing magazine Australia (blog)

Yes, online marketing efforts can turn into sales
Can social media help boost a company's bottom line? That's what we set out to discover in this five-part video series that tracks the progress of Toronto-based small business Power Hockey Academy, which instructs young players. Owner Richard Power …
Read more on The Globe and Mail

Joining the dots between online marketing and offline sales [INFOGRAPHIC]
72% of marketers say more than 25% of sales come via the phone. 46% say its more than half of sales by phone. However, more than half (52%) admit they don't have a complete view of how online and offline marketing is driving phone sales. 78% say they …
Read more on Tnooz

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