New York, NY (PRWEB) February 26, 2015
Sprinklr, Inc. today announced the acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands. With Pluck, Sprinklrs industry-leading enterprise social technology now includes extensive capabilities to make brand websites more social. Enterprise brands can now access a complete solution for consistent management of the social customer journey — from awareness to purchase to advocacy and across third party social solutions and brand websites.
First party and third party social experiences have been historically disconnected, resulting in incongruent brand experiences and confused customers. Sprinklrs strategic acquisition of Pluck solves this long-running problem for the enterprise, said Ragy Thomas, founder and CEO of Sprinklr. Over the last five years, we have built a fully extensible platform to comprehensively handle third party social experiences. Acquiring Pluck is the next logical step for us, as it extends these capabilities to include first party experience management.
Founded in 2003 and acquired by Demand Media in 2008, Pluck is a social community platform that enables brands to grow their audiences by seamlessly integrating content, community, and social media technologies directly into their existing web properties. Plucks full suite of capabilities features a broad collection of community applications, including product ratings, customer reviews, and social log-ins. These applications can be used in any combination anywhere on a brand site to create relevant, authentic audience experiences across social channels and devices.
Sprinklr possesses the scale, leadership, and market position to serve the needs of enterprise brands trying to reach the modern consumer across all channels and devices, added Josh Teitelman, VP & GM of Pluck. The addition of Pluck makes Sprinklr the first company to span the entire spectrum of social capabilities, both on-site and on third party social channels. Brands like Mattel, Walgreens, and LOr