St. Louis Rams Unveil Kid-Focused Marketing Campaign For 2013

St. Louis Rams Unveil Kid-Focused Marketing Campaign For 2013
“Our vision for this campaign was to be an authentic reflection of the St. Louis Rams both on and off the field,” said Rams vice president of marketing and brand strategy Brian Killingsworth. “On the field, we are on pace to be the youngest roster in …
Read more on StLouisrams.com

Generation Y a tough target for marketers
But unfortunately for marketers, Volain and other millennials — generally defined as people born after 1980 — have also become skilled at finding ways to avoid the constant stream of advertising. They skip past ads, block them, or simply ignore the …
Read more on Boston Globe

OffWhite Launches Cloud-Based Digital Marketing Platform for Small and
New video summarizes the Ed.it™2 cloud-based solution which includes an integrated dashboard to manage communications functions without programming skills, linking website content management to email marketing, social media, analytics, search and …
Read more on San Francisco Chronicle (press release)

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