Start An Online Business (6 evenings over 6 weeks) Galway

Start An Online Business (6 evenings over 6 weeks) Galway
Event on 2013-09-19 18:30:00

Start an Online Business is designed for individuals who want an introduction to creating and growing an online business, not just a website.

If you are you tired of information overload and unsure of where to begin, Start an Online Business will give you a practical, step by step approach to help you make real progress with setting up your online business.

We follow a proven methodology that involves research and planning, building traffic, growing a loyal following and selling online.

You will learn how to make the best use of your time on social media platforms and how to integrate them into your website.
MODULE 1 – REVIEW YOUR ONLINE BUSINESS

Strategy

What online business is best for you?
How to discover if there is a market for what you want to sell
The difference between online and offline customers
How to make money online

Traffic and Preselling

SEO – what it is and how it works
The importance of keywords
Creating a site blueprint
Inbound linking – how to do it
How to create a loyal customer base

MODULE 2 – YOUR WEBSITE

Planning

Finding and registering a domain name
Verifying your site with the search engines
Creating a look and feel for your website
Content management systems
Mobile platforms

Developing

What makes a good web page
Page structure
How to incorporate audio-visuals
Internal and external links

MODULE 3 – SOCIAL MEDIA 1 and WEB WRITING

Social Media 1

Facebook for Business
Pinterest for Business

Web Writing

Basic rules for web content writing
Home page revisited
Squeeze pages
Sales pages
Case studies

MODULE 4 – SOCIAL MEDIA 2 and SELLING ONLINE
    
Social Media 2

LinkedIn
Twitter
Google+

Selling Online

PPC Advertising
Online advertising sites
Affiliate sales
Online shops
Case studies

at Unit 9, Town Park House
Tuam Road
Galway, Ireland

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