Start An Online Business (6 evenings over 6 weeks) Galway
Event on 2013-09-19 18:30:00
Start an Online Business is designed for individuals who want an introduction to creating and growing an online business, not just a website.
If you are you tired of information overload and unsure of where to begin, Start an Online Business will give you a practical, step by step approach to help you make real progress with setting up your online business.
We follow a proven methodology that involves research and planning, building traffic, growing a loyal following and selling online.
You will learn how to make the best use of your time on social media platforms and how to integrate them into your website.
MODULE 1 – REVIEW YOUR ONLINE BUSINESS
What online business is best for you?
How to discover if there is a market for what you want to sell
The difference between online and offline customers
How to make money online
Traffic and Preselling
SEO – what it is and how it works
The importance of keywords
Creating a site blueprint
Inbound linking – how to do it
How to create a loyal customer base
MODULE 2 – YOUR WEBSITE
Finding and registering a domain name
Verifying your site with the search engines
Creating a look and feel for your website
Content management systems
What makes a good web page
How to incorporate audio-visuals
Internal and external links
MODULE 3 – SOCIAL MEDIA 1 and WEB WRITING
Social Media 1
Facebook for Business
Pinterest for Business
Basic rules for web content writing
Home page revisited
MODULE 4 – SOCIAL MEDIA 2 and SELLING ONLINE
Social Media 2
Online advertising sites
at Unit 9, Town Park House