Start-Up Company Challenges For The Marketing Leader

Start-Up Company Challenges For The Marketing Leader
What challenges face today's C-level marketing leaders? What keeps them up at night? And what lessons have they learned along the way? I recently started publishing “The CMO Insight Series,” designed to provide greater insight into the CMO role and …
Read more on Forbes

Snapchat Marketing Analytics Are Still Tricky to Capture
While Snapchat may be the hottest new messaging app on the block, it might not be the most effective. Snapchat marketing efforts seem difficult for brands to measure because its reporting capabilities lack robustness. The messaging app started running …
Read more on The Content Standard by Skyword

New Friends president wants to boost marketing, enrollment
Amy Bragg Carey sees opportunities to grow enrollment at Friends University and provide students additional ways to get involved. Those will be among her biggest priorities when she takes over leadership of the university on July 1. Carey was announced …
Read more on Wichita Business Journal (blog)

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