Startup Propago buys marketing platform from Houston company

Startup Propago buys marketing platform from Houston company
Software maker Propago LLC has acquired a marketing management platform from Houston's Nationwide Argosy Solutions LLC. Financial terms of the deal were not disclosed. Austin-based Propago, which was founded earlier this year, is marketing the …
Read more on Austin Business Journal (blog)

Tim Palen Upped To Chief Brand Officer, President Of Worldwide Marketing At
Tim Palen Lionsgate senior executive Tim Palen has been promoted to Chief Brand Officer and President of Worldwide Marketing, overseeing a team of 40 employees spread out among media, creative advertising, digital media, promotions, licensing and …
Read more on Deadline

The Perils of Algorithm-Based Marketing
Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers' choices — to craft customized offers and deliver them, often in real time. They help companies track customers, cross-sell to them, and …
Read more on blogs.hbr.org (blog)

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