STC Puget Sound Chapter Meeting – Top SEO considerations for web content developers

STC Puget Sound Chapter Meeting – Top SEO considerations for web content developers
Event on 2013-10-15 18:00:00


Top SEO considerations for web content developers

If you’re writing content for the Web, you’re almost always also writing for search. Being found in Internet search engines Google and Bing is how many to most of your readers discover your content. But writing great content is not the end of the job – it’s only the start.

When you write for search, you need to understand what search wants to see. Search engines love original content, but they also need to understand it before they can rank it for relevance to search queries. We’ll talk about the good things you can do to help your content be understood in search as well as how to avoid the bad things that can inhibit search from crawling, indexing and ranking your content. Lastly, we’ll cover a bonus topic about a Google initiative that all online content developers need to know to help boost their authorship careers.

About the Speaker

Rick DeJarnette has more than 19 years of experience in technical content development. After moving to the Seattle area in 1997, he worked in and around Microsoft as a technical writer for IT Pro and end user content. In 2008, he began working for Microsoft’s Live Search team to update the Webmaster Center Help. He quickly moved on to editing, then managing and serving as the primary contributor to the Bing Webmaster Center blog, developing a library of deep, technical content about search engine optimization (SEO), keyword development, link building, content development, and much more.

In the fall of 2010, he transferred to the Bing Editorial team to work as an in-house SEO consultant, where he developed their official, internal guidelines for SEO as well as created workshops on including SEO considerations in the workflow process for the page design, engineering, and editorial teams. He also performed page audits, participated in link building campaigns, and reporting findings up to executive management.

After leaving the Bing Webmaster Center blog, he soon wanted to continue writing, so he founded his own blog covering SEO and content development issues, The SEO Ace. In mid-2011, he was recruited to write for the leading SEO industry online website Search Engine Land. At that time, he also left Bing and free-lanced as an SEO consultant locally in the Seattle area, then picked up a gig with a top-tier SEO agency, Internet Marketing Ninjas, to contribute to their blog, perform site reviews, and much more. Since the spring of 2012, he’s worked as an in-house SEO for

In his free time, Rick is a history buff, technology enthusiast, Beatles maven, Tour de France fan, and an Alton Brown wannabe. He has a detailed LinkedIn profile and can also occasionally be found on Twitter at @rickdejarnette. Note that he never tweets about what he’s eating for breakfast!


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