Steve Grove, YouTube and Lee Odden, TopRank on YouTube video optimization, SES San Jose 2009

Steve Grove, YouTube and Lee Odden, TopRank on YouTube video optimization, SES San Jose 2009

Steve Grove of YouTube and Lee Odden of TopRank www.toprankblog.com discuss strategies for YouTube video optimization in the YouTube – o – Sphere for marketers and even regular old citizens. Grove The news events of the last few months have shown that video can be what we might consider real time marketing for activism. It helps those who are trying to get their message out there to a much wider audience than can be on site. In Iran, of course, this happened when protesters were in the streets of Tehran protesting the election of A… and they knew that YouTube was going to be there as a way of getting a broader audience than just Tehran; they knew they had a global audience waiting for them to post it, and that they would immediately attract broader global attention on the issue. We have also seen this YouTube video strategy take place on a local scale, with the targeting of users by IP address so that news content hits the right eyeballs, and broadcasting your content in a realtime way is one of the things you can do to make sure that your content gets to the right people. Odden picks Grove’s mind on how people can get more search benefits from such highly popular channels such as YouTube, either through changing their content or advertising. Grove: From a pure video content perspective, the challeng on YouTube is ensuring that you have rich metadata around your video. That means ensuring that there are lots of keywords for which you have optimized your YouTube video in

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