Lombard, IL (PRWEB) December 19, 2012
Stevens & Tate Marketing published a white paper titled Leveraging The Power Of Social Media For Enhanced Search Engine Results. This http://www.stevens-tate.com/white-papers offers insight on how to combine social media efforts to help improve organic search engine rankings and drive more traffic to a companys website.
SEO has evolved drastically over the past decade. In fact, Google changes its algorithm over 500 times a year. Today the focus is on incorporating social drivers. Search results are affected by content, links, and site popularity and social media plays a direct factor into that. Interesting and unique content will attract links and mentions, which in turn attract search engines, followers, fans and ultimately customers. Therefore, incorporating the two is key to driving higher search rankings.
Now, achieving higher rankings on the search engines relies on more than just creating fresh content with just the right amount of researched SEO keywords, and by building authority through inbound and outbound links. While these tactics are the foundation for what the search engines have traditionally determined and weighted to be trustworthy, authentic, popular and relevant; today, social cues and social media engagement (how much a piece of content was shared and by whom it was shared) also are included when factoring results.
We have had tremendous results applying the social media strategies and tactics detailed in our white paper to our clients online marketing programs, Dan Gartlan, president of Stevens & Tate Marketing said.
Consider the benefits that working with a skilled marketing agency like Stevens & Tate can do, he continued. We can help develop a solid strategy from the start, determine metrics of accountability and measurement, provide reports on progress, and make the necessary adjustments to make the program a success.
http://www.stevens-tate.com is a digital advertising agency offering Internet advertising and award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in the business-to-business, food, grocery, travel, retail, healthcare, and real estate industries. Call 630-627-5200 for information.
To learn more about how Stevens & Tate Marketing can help grow a business social media strategy and to read the Leveraging The Power Of Social Media For Enhanced Search Engine Results whitepaper in its entirety, visit: http://www.stevens-tate.com/white-papers.