New York, NY (PRWEB) June 27, 2007
IndexTools (inc.), leading provider of on-demand web analytics, has been featured in a Stone Temple Consulting article entitled ’10 Cool Things you can do with IndexTools.’
The IndexTools article is part of a series written by Stone Temple Consulting CEO Eric Enge in the course of research for his 2007 Web Analytics Shootout report. Mr. Enge reviewed each of the major players in the Web Analytics Industry, digging into features of the various tools, testing and comparing their performance, as well as conducting interviews with executive thought leaders at each company.
The Stone Temple article confirms that IndexTools Web Analytics 9.0 offers an unprecedented degree of flexibility and customizability, e.g. in creating ad hoc scenarios for sales activity or applying a wealth of filters in standard reports. The study further highlights IndexTools’ ability to create multiple segments at once, a feature that offers deeper insight into customer behavior. Finally, Mr. Enge provides an illustration of the IndexTools Path Explorer overlay plug-in, which can reveal the most popular content areas as displayed on the actual page of the site.
The full article is available here:
About Stone Temple Consulting
Stone Temple Consulting (STC) has been providing SEO, SEM, and Web Analytics Consulting services for over 4 years. STC has worked with a wide range of clients, ranging from small Silicon Valley start-ups, to very large media companies such as Ziff Davis.
STC helps its clients implement search engine friendly sites, that are rich in content, and also helps clients market their sites effectively to attract lots of high quality links. STC provides search engine marketing (PPC) services, and designs and implements blogs. STC also implements analytics solutions designed to increase the ROI of its clients.
IndexTools offers a highly customizable and scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
IndexTools’ services have boosted the online performance of more than 3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba.
IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU. IndexTools’ competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.
Contact Person: Andrea Simon