StopPress Presents – Friends With Benefits: a guide social media marketing
Event on 2013-11-19 16:00:00
StopPress Presents: a guide to social media marketing
In the first of what we hope will be many StopPress Presents events that combine food, drinks, knowledge and networking, we’re bringing together some of the industry’s biggest brains for an evening dedicated to the mysterious realm of social media marketing.
The Research Agency’s consumer strategist Colleen Ryan on what Kiwi consumers expect when they befriend brands online, why some brands are barking up the wrong tree by focusing on engagement and how social data can offer brands a competitive advantage.
Vodafone’s general manager of digital and social media Geri Ellis on how social media has sparked major shifts in operational models, how it can help the bottom line and why it plays a key role when it comes to customer experience and brand differentiation.
Facebook’s head of sales Claire O’Connell on how social advertising exposure impacts on sales, how Kiwi brands large and small can use new tools like Graph Search to target customers and what the world’s biggest social network sees ahead.
Open Communications’ managing partner Matt O’Sullivan on how social media is making media social and changing comms strategy—for the better.
APN New Zealand’s editor-in-chief Jeremy Rees on how social media has evolved from a channel to talk about the news to a conduit to deliver it.
Wednesday 19 November, 4pm to 7pm.
Location: Generator, 4pm. 22 Customs St, Auckland.
Pizza and booze provided.
at Generator NSS
122 Quay Street
Auckland, New Zealand