Storytelling in Content Marketing: What It Is, What It Isn't, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn't, & How to Do it Right
Few content marketers possess either the skill or ability to truly tell stories with their content. This is not to say that to learn would be beyond them. In fact, many content marketers are ideally suited to learning the art of storytelling and how it …
Read more on WordStream (blog)

Why ROI is, Literally, the Last Metric for Evaluating Your ContentMarketing Plan
Clearly, the right content is important to determining where you stand with your current content marketing plan. This means measuring engagement and shareability. Consider whether you see a lot of interaction, comments, and shares from the content you …
Read more on Entrepreneur (blog)

The Challenge of Enterprise Link-Building in a Content Marketing World
But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a …
Read more on Search Engine Watch

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