storytelling in the age of content marketing

storytelling in the age of content marketing
Content marketing is big business. According to Contently, U.S. companies will spend $ 50 billion in content marketing this year. One out of four companies is devoting more than half its marketing budget to content, churning out video stories, short …
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WPP, Daily Mail, Snapchat Partner to Launch Content Marketing Company
CANNES, France—Advertising giant WPP WPP.LN -1.19%, messaging service Snapchat and British newspaper publisher the Daily Mail on Tuesday announced they are joining forces to launch a new content marketing company called Truffle Pig. The joint …
Read more on Wall Street Journal (blog)

New Study Showcases Content's Importance to B2B Marketers
July 8, 2015: According to the new “Content Marketing Benchmarking Report 2015″ by B2BMarketing.net and CircleResearch, an impressive 99 percent of respondents agreed that content marketing was important to the overall success of their marketing …
Read more on KoMarketing Associates

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