'Straight Outta' marketing could power Compton film to a record-setting audience

'Straight Outta' marketing could power Compton film to a record-setting audience
An online marketing campaign for the rap-music film "Straight Outta Compton," opening Aug. 14, is fueling what's likely to be another big weekend for Universal Pictures, which has already set records this year with "Jurassic World" and "Minions." "It's …
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Lights, Camera, Action! Why Video Is Your Best Marketing Tool in 2015
As we've witnessed the success of websites such as YouTube, online marketing and technology are converging in a way that make video files a must-have on every website and platform. In fact, research increasingly suggests that consumers are more likely …
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Your Survival Guide To The Marketing Revolution
Forget the blunt-force marketing of the past. Use the internet, but go way beyond email blasts and a website. The communication revolution going on right now—that's so new and so in-process that best practices are only just beginning to emerge—is all …
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