Streetlife – Optimising your sales online
Event on 2015-05-12 17:30:00
How does your business rank when a prospective customer undertakes a Google search? Are you marketing your business on the web effectively? All too many websites are simply online brochures, missing out on excellent sales and marketing opportunities.
Improved optimisation/design and marketing of your website can have a huge impact on the number of prospective customers visiting your virtual organisation, staying there and more importantly, converting this visit into a sale.
Be part of a selected group of retailers and make your business stand out from your competitors.
Topics covered in this session include:
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- eMail marketing
- Site Reviews
- Marketing with maps
- Content marketing
- Keeping your website fresh
- Measuring your online success
- Setting Up an Online Store
Key note presenter: Jon Bowdery
Jon has had previous teaching experience encompassing electronics, IT, multimedia/web design and was a small business owner (café), as well as operating his own business consultancy service. Current experience includes teaching Diploma and Advanced Diploma of Management and the facilitation of the Albury/Wodonga Digital Enterprise Program covering topics such as; Getting Your business Online, Online Marketing including the use of Social Media, eCommerce, mCommerce, Businesses uses of Mobile Devices and cloud computing as it applies to small business.
158 Lawrence Street