Student projects provide local area businesses with fresh marketing perspectives

Student projects provide local area businesses with fresh marketing perspectives
Penn State Smeal College of Business students enrolled in Marketing 422 Advertising and Promotions Management this spring gained real-world experience through developing integrated marketing plans for local small businesses. Clients for the spring …
Read more on Penn State News

EE ordered to drop broadband claim from marketing campaign
The marketing campaign went on to say that EE's broadband is better than its rivals, including BT, Sky and TalkTalk, because its service experiences less "jitter" and "latency". Latency is the time it takes a packet of data to travel to a server and …
Read more on The Guardian

Bringing health care marketing to the future…or at least the present
For most retailers, using digital analytics and marketing to customers where they spend the most time – the Internet – has become accepted practice. But in the world of health care, an industry subject to more substantial privacy protections that's …
Read more on Nashville Business Journal (blog)

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