Study: “60% of companies struggle to measure the ROI of their social media

Study: “60% of companies struggle to measure the ROI of their social media
Virtually every brand has a social presence, but gauging success is often difficult. New research from Simply Measured shows that 60 percent of companies struggle to measure the ROI of their social media marketing. Does your company have social-savvy …
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11 most memorable social media marketing successes of 2015
Marketers took to social media in droves in 2015 to reach the coveted millennial generation, but the wave of interest made it harder to stand out from the pack. These 11 social media success stories are buzzworthy examples of campaigns that effectively …
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10 Golden Rules for Social Media Marketing from the Pros
Social media has increasingly become a major player in driving your audience to your brands or cause. Based on a recent study by Social Media Examiner more than Eighty-three percent of marketers have integrated social media into their marketing …
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