Study: Clicks from PPC Advertising Tops SEO by Nearly 2:1 Margin for Keyword Searches with High Commercial Intent

Boston, MA (PRWEB) July 18, 2012

A new search marketing advertising study complied by WordStream Inc., a leading provider of search engine marketing software for small and medium-sized businesses, reveals that the sponsored PPC ad listings rack up 64.5% of the clicks on a Google search engine results page compared to just 35.4% going to the organic SEO listings, for keyword searches with high commercial intent in the US.

The full results of the new study on Google ads are published in infographic form.

The Value of High Commercial Intent Keywords

In search marketing, different types of keywords have different value to businesses. For example, high commercial intent keywords (such as Best Toaster Oven) and branded keyword searches (such as Nikon D800) are worth much more to businesses than pure informational keyword searches (such as how many molecules in a mole). While unpaid organic clicks still account for the majority of clicks for searches conducted on Google, the new study from WordStream is the first to illustrate that for the types keywords that are most valuable to businesses in the US, pay-per-click (PPC) advertisements account for the lions share of clicks by nearly a 2:1 margin.

New Google Advertising Innovations Driving Revenue Growth

New bigger, more engaging and more targeted sponsored ad formats that allow businesses to more precisely target prospective clients are behind the increases in CTR for high commercial intent keyword searches. For example:

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