STUDY: Mobile Web Traffic Has Tripled Since Q4 2011; iOS Continues to Lose Market Share

Chicago, IL (PRWEB) January 28, 2014

Visits from mobile devices accounted for 31 percent of all website traffic in Q4 2013, up 35 percent since Q4 2012, according to the Walker Sands Quarterly Mobile Traffic Report.

Walker Sands, a public relations and digital agency for technology companies and startups, found that the percentage of website traffic from mobile devices continues to increase year over year. Accounting for only 12.5 percent in Q4 2011, the number of total website visits coming from mobile traffic has increased 149 percent in the last two years.

Our findings this quarter both re-establish the importance of businesses investing in strong mobile components and also demonstrate the growing value of SEO strategies on both Web and mobile browsers, said John Fairley, director of Web services at Walker Sands.

Mobile Browsing by Device

When analyzed by operating system and device, the study revealed Android phones have nearly as much mobile traffic market share as iPhones and tablets combined:

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