Success in PPC: Innovative Strategies in 2013

Success in PPC: Innovative Strategies in 2013
Event on 2013-04-17 08:30:00

Paid search is not a “set and forget” marketing effort. It’s dynamic, always evolving and needs eyes on it daily. If you don’t put the work into your account, you’re basically throwing money down a pit. Sadly, this is what a large number of businesses are doing.

In this educational seminar, your business will learn what it takes to grow a successful digital marketing campaign using Paid Search (PPC).  By understanding the changes of the digital landscape, your business will walk away from the seminar with unique strategies for success in 2013. Your business is worth it, right?

Topics covered:

  • What are ‘Enhanced Campaigns’ in AdWords?
  • Facebook Advertising
  • Mobile Advertising
  • Advanced Keyword Reporting

Who should attend?

  • Business Owners
  • Marketing Managers
  • Digital Marketing Admins


Rich Funk and Austin Brown

Rich is currently a Paid Search Specialist at 435 Digital, providing direction for overall paid search methodology and hands-on account management for all PPC clients. He has over 7 years of experience in Paid Search as well as experience with Facebook marketing, social media and email marketing. Rich has run paid search campaigns for clients such as Bank of America/Merrill Lynch, 1-800-DENTISTS and 21st Century Fox.

Austin is the New Business Account Manager for 435 Digital, where he helps businesses navigate complex digital marketing strategies. Previously he was a partner at a digital marketing agency in Kansas City that specialized in social media management. His experience working within different B2B and B2C industries has shown how the various strategies of digital marketing work together in a unique fashion for each business. With a background in Finance, Austin understands the importance of defining a marketing campaign R.O.I.


If you have any questions, please email them to

at Murphy Auditorium
50 East Erie Street
Chicago, United States

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