Successful content marketing plan answers 'why'

Successful content marketing plan answers 'why'
The key to successful content marketing is the ability to engage your target audience by giving them something of value by creating and/or sharing content that begins to build a relationship. Whether the business goal is to generate leads, increase …
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Strategies for Content Marketing Differentiation: Stand out from the crowd
Typically, this kind of content marketing has been led by industrial giants with research budgets and an open approach to innovation. However, it's open to any company with an appetite for discovery, a determined brand journalist or closet enthusiast …
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Content Marketing Inspiration From 5 Vintage New Year's Ads
Glitz, glamour, hope, and resolution: four nouns that may not be the hallmarks of contemporary content marketing, but certainly played a big role in the conversion writing of a bygone advertising age. Of course, those four nouns also encompass …
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