Successful email and social media marketing

Successful email and social media marketing
Event on 2015-01-26 18:30:00

Make your newsletters and social media presence more effective, more persuasive – and more profitable 

Email marketing can be an effective tool in spreading the word and building your customer base. Or it can sit, unread, in each potential customer's spam folder. Similarly, social media can be a great way to engage with clients and build a community – or be so annoying it drives them away.

Digital marketing expert John W. Hayes can help you access the goldmine of customer data and product knowledge your business has already accumulated, and use it to maximise the potential of your online communications. This easy-to-follow evening shows you how to convert your existing knowledge into effective, persuasive social media and email marketing strategies that will enhance your reputation; make your business responsive to your customers' needs and wants, and increase your profitability. You'll learn both how to build cost-effective social campaigns, and create content that your audience will find clickable and shareable.This course is for you if…

  • You run a SME and want to maximise the impact of your digital marketing, without paying for consultants to do it for you
  • You're an aspiring entrepreneur devising a launch strategy for your startup
  • You work for a charity or NGO and are looking for new ways to engage support
  • You're a business or marketing student looking to see how professionals really operate
  • You're a sales professional looking for new ideas and leads

Course description

This three-hour theoretical seminar draws on tutor John W. Hayes' experience in marketing, journalism and digital media to present a rounded model of best practice for social and email marketing. Topics covered over the evening include:

  • How to build and segment a responsive email marketing subscriber list
  • How to create compelling content that engages prospective clients – and ultimately sells more
  • How to benchmark, test and improve email marketing campaigns
  • How to create socially-enabled campaigns with the potential to go viral
  • How to generate new leads, engage prospective and existing clients, and manage relationships via social media
  • How to incorporate email and social media marketing into a wider content marketing strategy

Tutor profile

John W. Hayes is a journalist, blogger, and author of Becoming the Expert: Enhancing Your Business Reputation through Thought Leadership Marketing. He has worked alongside companies including Amazon, eBay and Google and is the author of numerous white papers and editorials across a wide range of trade and mainstream publications, and is recognised as an influential thought leader in the online marketing arena.

Full course and returns information on the Masterclasses website

at Kings Place
90 York Way
Islington, United Kingdom

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