Successful Marketing in the Google Ecosystem – March 17th
Event on 2015-03-17 18:00:00
Analytics, Adwords, Google + …Google provides tons of tools and methods you can use to promote your business and drive sales. But what are all of these, and how do you use them successfully? Why is Google one of the most powerful marketing tools in the digital world? Join Eric Metelka, Product Analyst at Cars.com, as he covers the tips and best practices for navigating through the Google Ecosystem.
– Picking relevant keywords and optimizing your site for SEO
– Adwords campaigns: Making the right bid
– Measuring results from Adwords in Google Analytics
– Understanding how to use Google + for business
About the Instructor:
Eric Metelka is a Product Analyst at Cars.com where he helps improve the consumer experience. He previously helped companies define their growth strategies as a management consultant at The Cambridge Group. He has also helped build communities as a Marketing Manager at two tech startups – BestVendor and G2 Crowd. Eric holds an MBA from Columbia Business School and a BA in economics and math from Northwestern University.
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States