Superfast Business: Maximising the Return from your Digital Marketing – Forest of Dean
Event on 2014-10-14 17:00:00
To compete in today’s commercial marketplace, businesses need to be savvy with the role of online marketing and social media. Buyers now look to engage and buy in many ways, from mobile to web-based platforms.
This event will provide you with a thorough grounding in all the essential tools and techniques to successfully employ online marketing and social media in your business.
We’ll cover how to covert more sales on your website, increasing traffic from search engines, using social media and the ‘big five’ platforms to generate new business and email marketing.
At the end of this event, you will have the necessary insight and tools to increase new business through digital marketing.
The main aim of this event is to highlight the importance of utilising the free tools at your disposal, to analyse the data to make informed decisions and big improvements to your business. Without analytics, there is no point having a website and paying to market it, you wouldn’t run a business without management accounts – this is no different.
This event is delivered by Al Keck's a recognised leader in e-commerce and online marketing, Al really knows how to make a website and online marketing work commercially.
Al’s first e-commerce role saw him take the lead in the creation, implementation and running of a brand new e-commerce site for Cotswold Outdoor, driving sales, online marketing and revenue growth. This was a brand new sales channel for the company, which grew rapidly and took them into a new era of direct marketing. Al went on to manage the e-commerce operations for other major brands, bringing his previous experience of new website implementations, digital marketing strategy and implementation to the fold, ensuring excellent revenue growth and strong ROI.
In 2005, Al decided to setup and run his own online marketing and consultancy business. Since then he has worked closely with leading brands such as Readers Digest, Rapha, eBay, Graham & Green, Mango Bikes, Cass Art and Weird Fish, to name but a few. Al now has a team of over 10 specialists, to deliver growth for their clients.
Please note that this event is funded by the European Regional Development Fund and there is eligibility criteria for attending. Please use the guidelines below to check your eligibility. You may only attend one Superfast Business event.
at The Speech House Hotel
Speech House Road
Coleford, United Kingdom