Superfast Business Specialist Workshop: Digital Marketing and Social Media (Great Torrington)
Event on 2014-08-26 09:15:00
Creating an Integrated Digital Marketing Strategy delivered by Elliot Forte / Jon Gerrard of Advisio.
Facebook, Twitter, blogs, videos…are you taking full advantage of the opportunities presented by digital media as a part of your overall marketing activity? This packed four hour workshop will provide you with an overview of the key processes that are involved in creating an effective digital marketing strategy.
You will leave with knowledge and tools necessary to enable you to create and implement such a strategy.
During the workshop you will gain an understanding of the following:
- How to develop a marketing strategy that aligns with your business’ objectives and incorporates key performance indicators
Why your website should be the primary focus for your marketing activities
The various marketing channels that are available to your business including blogging, local search, email marketing, pay per click, forums and videos
Why social media is an increasingly important part of the marketing mix
How to measure and review the progress of your marketing activities, including the use of Google analytics
The need to adopt an integrated approach that utilises the marketing tools best suited to delivering the desired outcomes
The workshop will be practical in nature with the presenter using attendees’ websites as case studies and discussing the tactics and tools that can be used to develop and deliver your own integrated digital marketing strategy.
Only clients working with the Superfast Business Service can attend this workshop – for more information go to www.superfastbusiness.co.uk
Please note that this event is funded by the European Regional Development Fund and there is an eligibility criteria for attending.
at The Plough Arts Centre
9-11 Fore Street
Great Torrington, United Kingdom