Industry expert Joanne Casey has been delivering Web Analytics and PPC training with SureSkills on the Digital Marketing Diploma for over 3 years now. Joanne delivers on both the Dublin FETAC accredited Diploma as well delivering on the Belfast SureSkills Professional Diploma in Digital Marketing. In the video overview Joanne discusses how to select the correct Keywords, Writing good ad copy, Keyword research tools, selecting the right landing pages and the emerging industry trends like online video and mobile. Joanne also talks about her web analytics session and the best most effective ways to break down your analytics reports. In the training you will learn how to review your most appropriate reports in order to get actionable insights that can be pushed into your business strategy.