Sweet Spot Marketing: 2011 Year In Review

Overland Park, KS (PRWEB) December 13, 2011

Sweet Spot Marketing, a Kansas City Search Engine Marketing Agency specializing in Search Engine Optimization and Paid Search Advertising, is pleased to present this review of its progress during 2011.

Founded in 2007, Sweet Spot Marketing has served both small businesses and advertising agencies alike, as providers of a variety of Search Engine Marketing programs, including Search Engine Optimization (SEO), Paid Search Advertising (also known as PPC or Pay-Per-Click programs), Web Design services and more. In 2011, Sweet Spot Marketing celebrated its 4th year in business with record revenues, added staff and service expansions.

As a company, we went into 2011 knowing that the economy was still feeling a significant amount of pressure, said David Barnes, Founder and President of Sweet Spot Marketing. But at the same time, we saw a number of opportunities to grow our business and service offerings. There was a need for new marketing strategies designed to reach end-customers through mobile, social and emerging media platforms. It was a great effort by the team, and we demonstrated our eagerness and drive by doubling our staff and growing our core competencies.

From an employee perspective, I cant speak highly enough of our team at Sweet Spot. Each of our team members is a student of the game. They understand the importance of learning, innovating and evolving. Were a great team, stronger than weve ever been, and Im pleased to report that revenues were up in every one of our service areas and weve maintained an 87% customer retention rate in 2011. Though its great to say that Sweet Spot has doubled its revenues over the last twelve months, Im happiest to report on our high customer retention percentage.

Over the 2011 year, Sweet Spot Marketing has accomplished the following:

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