Overland Park, KS (PRWEB) December 19, 2012
Sweet Spot Marketing, a Kansas City Search Engine Marketing Agency specializing in Search Engine Optimization and Paid Search Advertising, was among a select group of marketing and advertising agencies invited to Google Headquarters in Mountain View, California to meet with Google Engineers.
The invitation-only Google Engage All-Stars Summit Fall 2012 at Google was a three-day conference that featured prominent speakers and one-on-one sessions with Google Engineers who were working on new technologies to benefit agencies in the pay-per-click (PPC) advertising market.
“Speaking for the PPC team here at Sweet Spot, I can say that we were honored to be counted among some of the best in the industry and invited out to Google HQ for the All-Stars Summit,” said Josh Eliseuson, Digital Marketing Manager at Sweet Spot Marketing. “We’ve been told that the PPC team at Sweet Spot Marketing has a reputation for creating ethical, innovative, and high-performing paid advertising campaigns with Google. We have a long-standing relationship with the Google AdWords team, so it was great to be invited out to the Google campus and allowed to beta some impressive new Google technologies.”
A select group of attendees at the Google Engage All-Stars Summit in which Sweet Spot Marketing was included were allowed access to a number of new Google technologies for beta testing with clients. One of the new technologies, called Search Companion, is a form of search retargeting that allows a PPC ad campaign manager to create ads that will display on websites based on the Google search history of the end-user. The other beta, known as Attribution Modeling, allows the ad campaign manager to see all the online touch points the consumer encounters with a product or brand while moving from popular sites such as Facebook, Google search, and the official product or brand website.
“Attribution Modeling is the future.” said Eliseuson, “With this technology, we can optimize to whatever advertising method is truly generating sales and give clients a better return on investment.”
About Sweet Spot Marketing:
Founded in 2007, Sweet Spot Marketing has served both small businesses and advertising agencies alike, as a provider of a variety of Search Engine Marketing (SEM) programs, including Search Engine Optimization (SEO), Paid Search Advertising (also known as PPC or Pay-Per-Click programs), Content Development, Web Design services, and more.
The Sweet Spot Marketing offices are located near West 111th Street and Metcalf Avenue in Overland Park, Kansas. Visit http://www.sweetspotmarketing.com for more information or call (888) 505-7111 to reach Sweet Spot Marketing directly.