FDA Scrutiny of Promotion and Advertising Practices 2017

FDA Scrutiny of Promotion and Advertising Practices 2017
Event on 2017-08-24 09:00:00
Course "FDA Scrutiny of Promotion and Advertising Practices" has been pre-approved by RAPS as eligible for up to 12 credits towards a participant's RAC recertification upon full completion.


If you go "off label" with advertising and promotion, FDA's hammer can hit hard and seemingly out of the blue. Advertising and promotion for devices is weak and lacks legal clarity. For drugs, the regulations are prescriptive and guidance documents clamp down on nuances. Marketing and regulatory affairs departments must collaborate to avoid the hammer and penalties of FDA. The roadblock, however is that marketing managers and regulatory affairs managers rarely reach common ground and are loathe to even consult with each other.
FDA's Center for Devices and Radiological Health (CDRH) has never issued a comprehensive guidance on advertising and promotion. You are on your own. In contrast, FDA's Center for Drug Evaluation and Research (CDER) uses long-standing regulations and a growing number of guidance documents in its regulatory approach. Policing social media has become a new regulatory responsibility and FDA is still trying to figure out how to deal with it. Bottom line, do you know when you fail to meet FDA's requirements or are you guessing? Can you afford to guess? The cost to your business and the confusion left in your customers' mind becomes an unwelcomed nightmare.
In this seminar, you will learn how to navigate FDA's numerous legal options and how to interpret them based on basic legal principles. Applying new guidance documents becomes a new test of the FDA's legal boundaries and enforcement options. The agency is now conducting clinical studies and applies the principles of cognitive psychology to aid in its determination of what a message really conveys. This academic discipline may or may not get to the root of what consumers take away as the message.
Congress and the new FDA Commissioner seem more sympathetic to expanding access to medical treatment before all the conclusive evidence for safety and effectiveness is evaluated by the FDA. Valid off-label information may take the lead in that direction.
This conference will provide insight on how to manage your marketing activity and gauge what regulatory risks your business is willing to accept. You will learn how corporate management requires cooperation between marketing, regulatory affairs, legal counsel, manufacturing, engineering and finance departments. Operating in a stovepipe environment will not work. You need to understand that a weak link in any department leaves the entire corporation vulnerable to FDA enforcement. Most importantly, you will understand the boundaries that FDA uses and how easy it is to cross them. With information from this course, you can step back and rationally evaluate your firm's regulatory profile for advertising and promotion practices.

Learning Objective:

• Learn how FDA faces constitutional constraints on enforcement decisions
• Learn about intersecting federal requirements by the Department of Justice, the Federal Trade Commission, the Securities and Exchange Commission and the Consumer Product Safety Commission
• Learn how the FDA interprets advertising and promotion in principle and in fact
• Understand ways that a firm violates FDA requirements
• Evaluate advertising and promotional material based on interactive group hypotheticals
• See how sales and marketing departments play a central role, for better or worse
• Learn how the federal government holds executive management responsible for missteps in promotion and advertising practices.

Who Will Benefit:

• Sales and Marketing executives and managers
• Regulatory Managers
• In-house Legal Counsel and Contract Specialists
• 3rd party consultants
• Venture Capitalists
• Investors
• Business Acquisition Executives
• Owners of New or Developing Firms
• Own label distributors
• International Trade Managers
• Product specification developers


FDA regulates advertising and promotion material as labeling. The legal definition of labeling covers just about anything that explicitly or implicitly conveys a message intended to affect a person's behavior and decision outcomes. The vehicle for communication has evolved dramatically over the past 100 years and continues to evolve at a rate faster than one can anticipate at times. How FDA applies its legal tenants of false and misleading information or variations on that theme requires continual updating by FDA and constant re-evaluation by industry. Now the legal field playing field involves other federal agencies and departments, and they work in concert with FDA. It has become very complicated and very costly if you knowingly or unknowing walk into a legal snare. This seminar is designed to bring you up to speed so you are clearer about what is a problem, what is not a problem and what becomes a risk laden judgment call.


Day 1 Schedule
8:30 AM – 9:00 AM: Registration
9:00 AM – 10:30 AM
Lecture 1: FDA legal authority
• FDA application of the FD&C Act and implementing regulations
• FTC / mass media
• SEC/False statements
• DOJ / False Claims
• Enforcement authority and options
Cognitive psychology vs. psychoanalytic motivation
10:30 AM – 12:00 PM
Lecture 2: Promotion and Advertising: scope of labeling
• Definitions for "label" and "labeling"
• Hard copy and electronic
• Testimonials
• Blogs
• Sales force
• What is "off-label?"
• Practice of Medicine exemption
• Drugs authority
• Devices
• Dietary supplements
12:00 PM – 1:00 PM Lunch
1:00 PM – 2:30 PM
Lecture 3: Supreme Court / commercial free speech
• Constitutional protection and case law
• Amarin Case: off-label, but true
• Safe harbor
• FDA organizational responsibility
• FDA Guidance
2:30 PM – 2:45 PM Break
2:45 PM – 4:30 PM
• Fair and balanced disclosure
• Social media
• Direct to Consumer Advertising
Hypothetical Workshop
Day 2 Schedule
9:00 AM – 10:30 AM
Lecture 1:
Direct to consumer advertising vectors
Federal Trade Commission interest (economic vs. safety)
Context and format of messaging
Script versus message
• Target population
• Aspirations
• Emotional factors
10:30 AM – 12:00 PM
Lecture 2: False and misleading information
• Statutory basis (21 U.S.C. 352(a))
• New use
• Comparative claims
• Claims for safety and effectiveness
• Sales for solicitation
12:00 PM – 1:00 PM Lunch
1:00 PM – 2:30 PM
Lecture 3:
Off label use – practices and policy
FDA Warning Letters
2:30 PM – 2:45 PM Break
2:45 PM – 4:30 PM
Lecture 4:
Practice of medicine exemption
Custom Device promotion
(Group Hypothetical)
Corporate management responsibili

Casper Uldriks
ex-FDA Expert and former Associate Center Director of CDRH

Casper (Cap) Uldriks through his firm "Encore Insight LLC," brings over 32 years of experience from the FDA. He specialized in the FDA's medical device program as a field investigator, served as a senior manager in the Office of Compliance and an Associate Center Director for the Center for Devices and Radiological Health. He developed enforcement actions and participated in the implementation of new statutory requirements. His comments are candid, straightforward and of practical value. He understands how FDA thinks, how it operates and where it is headed. Based on his exceptionally broad experience and knowledge, he can synthesize FDA's domestic and international operational programs, institutional policy and thicket of legal variables into a coherent picture.

Location: Minneapolis, MN Date: August 24th & 25th, 2017 and Time: 9:00 AM to 4:30 PM
Venue: Embassy Suites by Hilton Minneapolis Airport 7901 34th Ave South, Bloomington, MN 55425 USA


Register now and save 0. (Early Bird)
Price: ,295.00 (Seminar Fee for One Delegate)
Until July 15, Early Bird Price: ,295.00 From July 16 to August 22, Regular Price: ,495.00
Register for 5 attendees Price: ,885.00 ,475.00 You Save: ,590.00 (40%)*

Sponsorship Program benefits for “Quality Assurance Auditing for FDA Regulated Industry” seminar

At this seminar, world-renowned FDA Regulated Industry subject matter experts interact with CXO’s of various designations. Executives who carry vast experience about FDA Regulated Industry and Experts get down to discussing industry-related best practices, regulatory updates, changes in technologies, and much more relating to FDA Regulated Industry.
As a sponsor of these seminars, you get the opportunity to have your product and company reach out to C-Level executives in FDA Regulatory -related industries and become known among these elite executives and subject matter experts. Apart from being seen prominently at these globally held seminars, you also get talked about frequently in our correspondences with our experts and these participants.
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at Embassy Suites by Hilton Minneapolis Airport
7901 34th Ave South, Bloomington, MN 55425
Bloomington, United States

Facebook Advertising Avanzado para Negocios

Facebook Advertising Avanzado para Negocios
Event on 2017-11-17 09:00:00
El alcance orgánico de las publicaciones en Facebook ha descendido de 16% en el 2012 a 2% en el 2016, es por esta razón que toda empresa que utilice Facebook como canal de comunicación debe conocer cómo comprar publicidad correctamente. Aprende a comprar publicidad en Facebook, mejora el alcance, obtén más “engagement” y logra el impacto que deseas. Este taller es uno avanzado donde los participantes deben tener conocimiento básico de la compra de Ads a través de Facebook. ¿Por qué este Taller es tan importante? La publicidad en Facebook es esencial para cualquier negocio o marca que intenta llegar a sus clientes. Los anuncios de Facebook bien orientados pueden atraer nuevos clientes y retener clientes antiguos en la misma publicación. La publicidad en Facebook puede aumentar la credibilidad de tu empresa y tu presencia en el internet. Cada vez más empresas y negocios dirigen su presupuesto de mercadeo y publicidad al área digital, y tú debes aprovechar esta oportunidad. ¿A quién va dirigido? ●     Profesionales que ofrecen servicios o venden productos ●     Dueños o personal administrativo de negocios o empresas ●     Profesionales dedicados al mercadeo o la publicidad Si ya estás utilizando Facebook Ads para tu negocio, este Taller te ayudará a mejorar los resultados que estás obteniendo.  ¿Qué vas a aprender? Entiende la estructura, administración y seguridad de una cuenta de Facebook, Advertising y la configuración y manejo de un Business Manager junto con su estructura de permisos de usuarios. Entiende como configurar el “Facebook Pixel” para un mejor seguimiento de los resultados, medir exactamente las conversiones y optimizar tu campaña, configura eventos estándar y conversiones personalizadas. Entiende cómo funciona la orientación a públicos específicos y el desarrollo de una estrategia de focalización centrada en alcance y precisión, diferencia entre público principal, “custom” y “lookalike”. Aprende como crear, administrar y optimizar campañas de Facebook, hacer análisis de resultados y planificación de presupuesto.  ¿Qué debes saber? Este taller está dirigido a dueños de negocios, profesionales del mercadeo o empresarios que quieren utilizar las herramientas de Facebook para su negocio, y requiere de conocimiento básico sobre Facebook Ads. Todo el material se explicará paso a paso y de manera sencilla, con el propósito de hacerlo accesible a todos los participantes. ¿Quién ofrecerá este Taller?  Luis A Rivera Colón Consultor de Mercadeo Digital y Tecnología de Mercadeo para Ejecutivos & Agencias de Publicidad Profesional del mercadeo digital con más de 10 años de experiencia en productos de Google , Plataforma de Publicidad de Google, Analitycs, SEO, SEM, Facebook Advertising y publicidad.  … ha manejado directamente mas de +0,000.00 en compras de Medios Digitales (2015 – 2016) Consultor de varias Agencias de Publicidad en Puerto Rico y EU en el área de compras digitales. El seminario se ofrecerá en el Centro de Empresas Emergentes en Valle Tolima, Caguas.Mapa de Localización: https://www.google.com/maps/place/Inova+Caguas/@18.238125,-66.0522717,17z/data=!3m1!4b1!4m5!3m4!1s0x8c0344cbb2a1cc8d:0xd79cfa66a8bf1e09!8m2!3d18.238125!4d-66.050083Coordenada GPS: 18.2381,-66.0522Comienza a las 8:30 AM con el registro y a las 9:00 AM comienza el seminario hasta las 12:00 PM.INCLUYE: Desayuno continental y merienda. Le recomendamos llevar abrigo.Para más información puede llamar al (787) 955-0003.Políticas de Cancelación y Devolución:Se devolverá al (los) participante(s) la totalidad del dinero sólo si la cancelación es notificada con no menos de siete (7) de antelación a la fecha del evento. La notificación deberá ser enviada por correo electrónico a migdalia.sierra@amsspr.com. No se aceptarán cancelaciones por teléfono. Si la cancelación es notificada con menos de siete (7) días de antelación al evento se le ofrecerá un crédito por la cantidad pagada que podrá ser utilizado en el próximo evento. Éste crédito será válido por un (1) año desde la fecha de efectuado el pago. Si el participante no se presenta el día del evento sin notificación previa, no será elegible para crédito ni para reembolso. Nos reservamos el derecho de cambio de lugar, fecha, o cancelación del evento por falta de matrícula y/o por causas ajenas a nuestra voluntad. En el caso de que el evento sea cancelado, el participante tendrá derecho a recibir la devolución de su pago (luego de deducir el cargo de Eventbrite.com), o podrá recibir un crédito para el próximo evento, según lo requiera el participante.

at Inova Caguas
Calle Principal
Caguas, Puerto Rico

Low Cost Internet Advertising Course Atlanta

Low Cost Internet Advertising Course Atlanta
Event on 2017-09-08 18:00:00
Click here to learn more. Topic:  Low Cost Internet Advertising Why is marketing your business online important? Consumers use their smartphone to find local businesses online.   Consumers use their computer to research products, services, and companies.  We are living in the digital age, and in each state there is a high percentage of small businesses without a website or any type of internet exposure. Are you missing out on potential customers by using old school methods? This course will address low cost ways to market your business online.  You will learn: Internet advertising with a website Generating leads without a website Search Engine Optimization (SEO) Local Valid Listings Free Online Indexing Opportunities How to rank in the top 10 in Google You will discover the importance of the internet in contemporary marketing. How to make sure that customers find your business in the search engines. How do your hours of operation, or a map and details about your business come up in the search engines? How to measure results with low cost Who Should Attend?Understanding internet marketing and making sure that your products, services and business is found online by customers searching for it.  This bootcamp is for you if:*You want to understand the basics of SEO*You want to be a successful busy business owner in this digital society*You want your business to be found in Google, Yahoo, Bing*You don’t have a clue about how to start advertising your business online, or you understand the basics but want to learn more*You prefer to do the work yourself versus hiring a consultant or want to understand what you are paying a consultant to do*You are a marketing representative for a company, and you need to integrate digital marketing into your traditional strategyTopics: SEO: Provide an easy-to-understand overview of how SEO works. Managing Your Online Marketing: Explain how you can get a return on your investment in online marketing. Website Optimization: Explain how to get the best performance for your website. Keyword Utilization: Help you target customers searching for your business online with high performing keywords. Local Online Advertising: Explain how your business is viewed in your market. Social Media Marketing: Discuss if this is important to do for your business. Analyze Results: Show you how to track your online marketing efforts Additional Details:Who: Small business owners, start-ups, self-employed, and anyone else who wants to learn more about SEO.What:  Introduction to low cost methods to advertise your small business online.Where: OnlineWhen: Offered DailyWhy: Online advertising is required if you plan to compete in this digital society. You need to understand internet marketing to get noticed by customers and compete in the online space today. Dates & online class time:Offered Daily  Small Business Online Marketing Bootcamp – learn how to fully market your business online. Web Design Course – learn how to create a website for your business. e-commerce Web Design Course – learn how to sell and market your products online. How to Make an Online Commercial – make a rockin online commercial for your business! Low Cost Internet Advertising – blast your business online to get as many customers as possible. Branding & Maximizing Your Online Visibility – a successful marketing strategy includes branding your business. Online Reputation Management – techniques to manage your reputation online (bad reviews, unwanted details about your business, private details, etc.) Internet Marketing Plan Course – learn how to develop a strategy for your online marketing, includes resources to help you be successful with digital advertising. zarlun.com Refer to zarlun.com for more details and policies.

at Atlanta, Georgia, United States
Atlanta, Georgia, United States
Atlanta, United States

Startup Infusion 4 – Social Media Advertising

Startup Infusion 4 – Social Media Advertising
Event on 2017-07-17 18:00:00
Ein Workshop der betahaus | Academy in Kooperation mitnextMedia.Hamburg Werbung in Social Networks platzieren: Besonders für Startups mit digitalem Geschäftsmodell ist das eine ideale Möglichkeit, gezielt neue Kunden anzusprechen. Im Workshop lernst Du, wie Du mit kleinem Budget Online-Kampagnen für Facebook und Instagram entwirfst. Wir klären die Ziele Deiner Marketingstrategie und entwickeln daraus Anzeigenformate, die Dein Business voranbringen. Wir gestalten Postings, die Deine Zielgruppe überzeugen. Und wir sorgen dafür, dass Du mit gesponserten Beiträgen die richtigen Personen erreichst.   Nach dem Workshop wirst Du… wirkungsvolle Postings für Facebook und Instagram gestalten erfolgreiche Kampagnen mit dem Werbeanzeigenmanager planen Analytics für die Optimierung Deiner Social Ads nutzen SESSION OVERVIEW Um das optimale Social Media Advertising für Dein Business zu finden, diskutieren wir zunächst die Zweckmäßigkeit der wichtigsten Social Networks für unterschiedliche Geschäftsmodelle. Dann analysieren wir Erfolgsfaktoren für “gesponserte Beiträge” bei Facebook und Instagram. Und natürlich schauen wir uns den Werbeanzeigenmanager an. Ein Workshop ist kein Vortrag – Eure Fragen und Ideen sind wichtig für den Erfolg der Veranstaltung! ÜBER DEN KURSLEITER Als Berater für digitale Kommunikation entwickelt Thomas RoߠStrategien für mehr Reichweite & Relevanz mit Social Media, SEO und Video-Marketing. Die Umsetzung der Strategien unterstützt der gelernte Journalist im Rahmen von Projekten, Workshops und individuellen Trainings. Zu seinen Kunden gehören Unternehmen aus der Medienbranche und aus dem Mittelstand. ÜBER DIE REIHE STARTUP WORKSHOPS Erfolgreiche Startups fallen nicht vom Himmel. Aber mit dem richtigen Team und der Motivation, Neues dazuzulernen, werden Erfolgsgeschichten geschrieben. Mit den Startup Infusion Workshops bieten wir Gründern mit digitalen Geschäftsmodellen die Möglichkeit, relevantes Know-how und Best Practice hautnah zu erfahren und sich mit anderen digitalen Gründern auszutauschen. Das Angebot reicht dabei von der PR & Kommunikation über Projektmanagement, Bild- und Arbeitsrecht bis hin zum internationalen Markteintritt. Unsere referierenden Startup-Experten vermitteln ihr Wissen ebenso lean und agile, wie erfolgreiche Startups agieren – Hands-on und praxisorientiert. Die Startup Infusionen sind eine 7-teilige Workshop-Reihe, organisiert und ermöglicht durch die betahaus | Academy und nextMedia.Hamburg. Die Termine finden ab April 2017 einmal monatlich im betahaus Hamburg statt. An den von nextMedia.Hamburg gesponserten Workshops können jeweils 25 digitale GründerInnen, zu einem Preis von 29 bis 39 EUR inkl. Mwst. (Early Bird und Normalpreis), teilnehmen. Dieser Preis beinhaltet jeweils den Workshop sowie Getränke und Fingerfood. FRAGEN? Schreibe uns an deva@betahaus.de BETAHAUS | ACADEMY TERMS OF CANCELLATION A free cancellation of your order is possible until 7 days before the workshop / course starts. A cancellation within 7-0 days before the workshop/ course will be charged with 100% of the ticket price. In case of illness you have to hand in a doctors certificate. Then we can refund you 100%

at betahaus Hamburg
28 Lerchenstraße
Hamburg, Germany

VO Workshop: Google Advertising for Non-Profit Organizations

VO Workshop: Google Advertising for Non-Profit Organizations
Event on 2017-11-21 10:00:00
When looking to donate money or time, most people will search the internet. Those appearing at the top of the listings have the best chance of capturing donors or volunteers. There are two ways to make it to the top of Google’s listings: SEO, or search engine optimization, which takes months, even years of hard work; or, Advertising on Google and other search engines. Google advertising can jump you to the top of search result listings, and it is available to qualifying Non-Profit Organizations at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching. Google’s Not For Profit Grant Program As a Not for Profit you are eligible to receive up to ,000 per month in Google advertising credits. You can use those credits to advertise your organization’s benefits on Google’s search engine. How Google Advertising Works – Case Study To make the top of search listings requires a basic understanding how search engine advertising works. This introductory session will show you just that. We’ll use an Ottawa area Not for Profit case study demonstrate how to use keywords, ads, bidding and more to get the most traffic from your grant dollars. At this Session You Will Learn How To: Apply for the Google Grant program (K / month advertising credits) Set and make the most of your search engine advertising budget Get your ads to appear in the best spots without paying the highest price Refine your product/service keywords, PPC ads and landing pages so they boost your results Target the website traffic you're after, whether it be volunteers, donors, or people to use your services. Prerequisites for attending this seminar: None Who should attend: Anyone with a website. This includes Executive Director, communications, and program managers. Where: Volunteer Ottawa, 363 Coventry Road Cost: Members , Non-members 5 Instructor: I am looking forward to presenting Google AdWords to you at this seminar.  My name is David Bird; I’m an Ottawa marketing entrepreneur and Google Partner certified with AdWords.  I work at the “intersection” of Google AdWords and Google Analytics to deliver unique, fact based insights that help improve programs, communications and performance.  I hope you come to this session, you will be glad you did.    http://www.volunteerottawa.ca/cgi/page.cgi/_evtcal.html?evt=117

at 367-363 Coventry Rd
367-363 Coventry Road
Ottawa, Canada

Marketing Excellence: Google & Facebook Advertising

Marketing Excellence: Google & Facebook Advertising
Event on 2016-11-26 09:30:00
Overview STOP losing your customers to your competitors! Are you constantly losing potential customers to your competitors because people need to scroll through 5 pages to get to your listing on Google? You probably won't know, because you aren't tracking it. Tons of potential customers are lost on Facebook because you don't put your company on the largest social network outside of China. Join us for a day of learning–how to get your business more leads, more sales, more money and more time for your family. Learning Outcomes By the end of this course, participants will be able to: (1) Create, Manage & Optimize an Adwords Campaign (2) Create, Manage & Optimize a Facebook Advertising Campaign (3) Understand best practices and draw on Case Studies to improve their ads   Curriculum Overview (A) Google Adwords "Hands On" Training – Introduction to Google AdWords and Pay-Per-Click (PPC) Advertising – Hands-on practice – Setting up a Google AdWords Campaign – Hands-on practice – Using Google Keyword Planner – Hands-on practice – Competitor & Search Term Analysis – Hands-on practice – Writing High-Performing Ads – Advanced Strategies – How to Use Conversion Tracking, Re-targeting, Ad Scheduling etc – Real World Case Studies (B) Facebook Advertising "Hands On" Training – Facebook Marketing and How It Works – Hands-on practice – Setting up a Facebook Ad Campaign – Hands-on practice – Audience targeting, Ad Placement & Ad Scheduling – Advanced Strategies – Custom and Lookalike Audience – Advanced Strategies – How to Optimize Your Ads and Track Conversions – Real World Case Studies   Benefits BLENDED LEARNING 24/7 Complimentary Online Access to Facebook Marketing course on our Online Academy worth , Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets . OVER ,000 WORTH OF EXCLUSIVE BONUSES Certification of Completion By Conversion Hub Marketing – A SPH Associate Company FREE Google Account Setup Voucher by Google’s Adwords Specialist worth 0 FREE Google Adwords coupon (T&Cs apply) Exclusive discounts for digital marketing services worth up to 0 2 Resource guides worth 9 Exclusive discounts for Conversion Hub Academy worth 9 (access to over 30 online courses) Disclaimer : Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.   Fees & Funding Individuals: 9 Group Discounts Available. PIC & SkillsFuture Eligible   Reviews “I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.” ChoonHong, Founder of Mimzo Solutions   “I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ” Henry Seah, Founder sgCarMart   “I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.” Linda Teo, Head of Marketing   FAQs 1. Where can I contact you for any questions? Drop us an email, training@conversion-hub.com 2. How do I get to the venue & where can I park? Our address is 61 Ubi Ave 2, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line). 3. Will my venue change? Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration). 4. Are tickets refundable or transferrable? Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a one year expiry for the period for transfer. 5. Do I need to print my ticket for the event? You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system. 6. Is there a minimum class size to proceed? Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

at Conversion Hub Marketing
61 Ubi Ave 2
Singapore, Singapore

Facebook Advertising 101

Facebook Advertising 101
Event on 2016-09-07 18:00:00
Facebook advertising is one of the best ways right now to generate leads and grow your business. It has never been more affordable and effective. If you’ve been wanting to advertise your business on Facebook, but just aren’t sure how to get started – this workshop is for you. We’ll walk you through the basics of creating your first ad, how to choose targeting, and what makes the perfect ad. We’ll share our tips and tricks for running successful ad campaigns. You’ll have the opportunity to ask questions and chat with the digital marketing team to get the most from your experience. There are a limited number of tickets available to keep this session small.  By the end of this workshop, you will be able to setup your own Facebook ads armed with strategies to be successful. What to bring: Something to take notes with (i.e. notepad or laptop) If you don’t already have a Facebook business page, we recommend you create one before attending. Note: Class size is limited  FAQs What are my parking options for the event? Street parking is available around the perimeter, or you may park at the Charlestown Square Orange Carpark – near Myer (access from Ridley St and Chapman St). There will be refreshments and drinks.

at DASH (official opening early 2016)
63 Ridley St
Charlestown, Australia

Google Adwords and Facebook Advertising Hands-on Course for Beginners

Google Adwords and Facebook Advertising Hands-on Course for Beginners
Event on 2016-08-20 09:00:00
Google Adwords & Facebook Advertising Hands-on Course for Beginners Congrats! You have built your own website!   However, while doing so, you may realize you need visitors to your website, and it has been a lot harder to do so. With over 1 billion other websites vying for eyeballs in 2016, the internet space has gotten a lot more crowded. This course is targeted at marketing executives, small business owners, entrepreneurs, self-employed individuals and website designers planning to offer more value-added services to their customers.  Learn how to drive highly targetted traffic to your website without having to go through and agency with "Hands-on" practical training class! WHO SHOULD ATTEND THIS COURSE? • Business owners, freelancers, sales professionals who wants to generate MORE SALES AND LEADS effectively using Facebook and Google ads• Current or aspiring marketers who wants to gain a strong knowledge of Facebook and Google Adwords marketing• Aspiring entrepreneurs who wants to learn how to supercharge the growth of your future business using digital marketing• Any other professionals who wants to expand their skill-set by picking up Facebook and Google Adwords marketing WHAT WILL YOU LEARN IN THIS SOCIAL MEDIA MARKETING COURSE? (A) Google Adwords "Hands On" Training • Google Adwords Marketing and How It Works• Hands-on practice – How to Setup a Campaign in Google AdWords• Hands-on practice – How to Research, Plan and Organise Keywords• Hands-on practice – How to Bid Effectively in Adwords• Hands-on practice – How to Write High-Performing Ads• Advanced Strategies – How to Use Conversion Tracking, Retargeting, Ad Scheduling and Other Advanced Techniques (B) Facebook Advertising "Hands On" Training • Facebook Marketing and How It Works• Hands-on practice – How to Setup your Facebook Ad Campaign• Advanced Strategies Hands-on practice – How to Use Targeting, Custom and Lookalike Audience• Advanced Strategies Hands-on practice – How to Optimise Your Ads and Track Conversions OVER 0 WORTH OF EXCLUSIVE BONUSES • Certification of Completion By Conversion Hub Marketing – A SPH Associate Company • FREE Google Adword coupon Valid when you spend * • 24/7 Complimentary Online Access Google Adwords 101 Certification Course worth .90, Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets • 24/7 Complimentary Online Access Facebook 101 Certification Course worth .90, Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets • 24/7 Complimentary Online Access Facebook Marketing 201 Certification – Remarketing worth .90, Over 120 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets • 24/7 Complimentary Online Access Linkedin Marketing 101 Certification – Remarketing worth .90, Over 70 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets * Google Coupon's Terms & Condition At the end of this course, you will also receive a Certificate of Completion by Conversion Hub – A SPH Associate Company Let leading Social Media Marketing Authorities, Jeffrey Tay and Rei Lim take you behind the scenes, into the new world of social media marketing 101 and how you can do it differently to double your business results! Speaker's Profile: Jeffrey Tay Jeffrey Tay runs a digital marketing agency, helping companies craft digital marketing strategies and runs campaigns to generate sales and leads for their businesses. He is also a trainer in digital marketing and enjoys sharing his four years’ worth of experiences with aspiring entrepreneurs, business owners, and marketers. Jeffrey is a Google Adwords certified professional and holds degrees from National University of Singapore and Carnegie Mellon University. Rei Lim Rei runs a digital marketing company which runs several online businesses. Specialising in Google and Facebook marketing, Rei's expertise has helped clients multiply their sales on an average of 3 times! Currently, Rei conducts training to help business owners, marketers, artists by sharing the essential skills to bring their online marketing to the next league.  Event Details : Date: 20 Aug 2016  Time: 9am – 5pm Venue : 61 Ubi Ave 2 #07-07 Singapore 408898 Certification Fees :Original List Price : 8 Promotional Price (1st August 2016 Onwards) : 8Early Bird Price (Before End July 2016) : 8 * PIC Grant Eligible . For details please see https://goo.gl/4cFiJy Contact Details : support@conversion-hub.com Important Notes: You will need to bring your own laptop to the class and installed with latest Google Chrome browser. Please remember your laptop power supply too! Classes will be conducted in English  Lunch is NOT provided. We will show you where the good stuff is and you can cherry pick!  Course FAQs 1. Do I need to sign up for a Google/Facebook/Twitter Account? Yes. It is best that you have signed up for a Google, Facebook and Twitter account prior to the start of the lesson. In the event that you need help on this, our instructors will be there to assist you on the day itself. 2. Will I be able to continue asking questions after the training? Yes definitely, in fact, we have http://conversion-hub.com/community/question-and-answer for all our attendees to continue getting to interact among themselves easily and ask questions when help needed. General FAQs 1. Where can I contact you with any questions?  You can contact us by e-mailing to support@conversion-hub.com 2. What are my transport/parking options getting to the event? Depending on the number of sign-ups, we reserve the right to change our event venue. In such circumstances, we will provide at least 3 days advance notice by Email, SMS, and Phone. For our venue at Automobile Megamart Building, kindly see Google Maps : https://goo.gl/tga25q  For Parking information at Automobile Megamart Building, Kindly visit : http://goo.gl/wJKfM7   3. Is my registration/ticket transferrable or refundable? Yes, all tickets are transferrable. Ticket(s) are fully refundable if the request for refund is made at least 2 weeks before the start of the event.   4. Do I have to bring my printed ticket to the event? You can print the ticket or show the ticket via your Mobile Phone. 

at Conversion Hub Marketing
61 Ubi Ave 2
Singapore, Singapore

Jobs in Marketing, Advertising & PR: A Career Roundtable for Job Seekers

Jobs in Marketing, Advertising & PR: A Career Roundtable for Job Seekers
Event on 2016-08-17 18:30:00
Are you passionate about a career in Marketing & Advertising?     Not sure how to get your “foot in the door” in this dynamic, developing job market? NY Career Meetup will answer these tough questions and much more!   Join us for an Exclusive, Information Packed Roundtable Event    This exclusive, info-packed will feature experienced marketing & advertising professionals, recruiters, a career coach, lots of experience and one agenda: How to get a job in Marketing & Advertising?   Who Should Attend? Those professionals looking for savvy, inside info. on the NYC Marketing & Advertising job market, including: Topics include: – Must-know’ facts before you apply: the NYC marketing & advertising job market, culture, trends   -Up and coming /”hot” jobs in marketing & advertising   -Social media marketing, freelancing and alternative/developing marketing & advertising careers   -Possible career trajectories in marketing & advertising   -What experience and skills marketing & advertising recruiters are looking for.   -Smart strategies and methodologies for your marketing & advertising job search   -Saavy ways to market yourself as a candidate   -How to enter marketing & advertising, as a fresh grad, or a career changer NOTE: This event provides targeted networking and learning opportunities with very seasoned and successful recruiter, marketing professionals and career development professional. Meet them in person, form partnerships, and learn how to be strategic and smart in pursuing job in this field. *Light refreshments will be served*   Buy Your Ticket now: Early bird Online registration- Discounted Online registration – Regular online registration – At the door: Featured Panelists: Jeanniey Mullen, Partner and Global Marketing Innovation Leader – Mercer |  Chairwoman – Women’s Leadership Group (IMA) | Advisor Jeanniey Mullen is an innovative marketing executive who thrives on delivering outstanding growth and engaging customer experiences by activating a unique mix of innovation and marketing. Her background in education fuels her passion and has played a prominent role throughout her career.Currently, Jeanniey is a Partner and Global Marketing Innovation Leader at Mercer. In her role, Jeanniey is tasked with launching businesses and products which further the Mercer commitment to impacting the health wealth and careers of over 100 million people. Prior to her role at Mercer, Ms. Mullen held key roles at Barnes and Noble, Zinio, Ogilvy and JCPenney. Jeanniey was recently named Women Leader of the Year by the Internet Marketing Association and is the Chairwoman of the IMA’s Womens Leadership Group. She is also on the board of MarketingEDGE and an advisor for select start-ups including RebelMouse.Ms. Mullen attended the University of Pittsburgh and holds a Master’s in Teaching. Ms. Mullen is a recognized “Women in Business,” and entrepreneur. She has authored three books and launched five companies including Ringblingz and the Email Experience Council, now owned by the Direct Marketing Association.@jeannieymullen https://www.linkedin.com/in/jeanniey     Joseph Franklyn McElroy,  CEO Galileo Tech Media |SEMPO New York Leader } Founder,  NY  Inbound Marketing Professionals Joseph is a technology, inbound marketing and search engine optimization expert who understands it takes much more than “words” to enhance a brand. Joseph’s experience with big-data tools, seo strategy and implementation, and all the ins and outs of wise content development have brought him in contact with some of the top brands in the world. Joseph launched his career at IBM, where he led the development of Internet Gateways and was the recipient of the IBM Division Award for Technical Excellence. Upon leaving IBM Joseph became an entrepreneur and marketer and was part of the original dot-com boom and bust, where he raised millions of dollars and successfully brought the startup to profitability. During that time he became an expert in Search Engine Optimization and led many SEO efforts for companies ranging from startups to international companies like Welada. He currently has a large team helping Marriott International generate world-wide search engine traffic. Joseph founded the New York Inbound Marketing Professionals Meetup with over 900 members, and has been appointed NYC Chair for SEMPO, the world's largest trade organization for Search Engine Marketing professionals.https://www.linkedin.com/in/josephmcelroy@josephmcelroy Kassie Wilner, Vice PresidentChaloner (www.chaloner.com)Kassie began her career in San Francisco managing communications for major transportation projects, including the construction of a subway to the San Francisco Airport and the planning of a new Bay Bridge to Oakland. In 2005, when she relocated to New York, she brought her communications industry experience to Chaloner. She leads national searches for communications professionals for agencies, corporations and non-profit organizations in all industries. Recent placements have included a social media manager for a health system in Texas, an executive writer for an insurance company in New England and several PR, digital and internal communications positions at a start-up tech company and a climate change communications firm. Originally from Maryland, Kassie graduated from The University of Vermont. She currently lives in Brooklyn.@kassiewilner@ChalonerAssoc   Susan Eide Director- Digital Advertising, American Kennel Susan has a very strong background in the field of Digital Advertising and was also the advertising director with Village Voice.     Moderator:   Vicki Aubin The Rockin’ Career Coach is based in New York City and helps rising professionals kick-start the career of their dreams. A featured guest on LinkedIn’s Ask the Expert Series and a volunteer counselor at New York University’s Wasserman Career Center, Vicki offers smart, savvy strategies for a kick-ass career they never taught you in (or out of!) college. With over 10 years in Human Resources and Recruiting, and as a successful career transitioner herself, she regularly guest blogs for several career websites, and is the author of Headhunter LinkedIn Super Secrets, an easy how-to guide for using LinkedIn to start or re-launch your career. LinkedIn # http://goo.gl/P09DtP  

at WeWork Dumbo
81 Prospect Street , 7th Floor
Brooklyn, United States