Avatar New York Affirms the Importance of SEO-Friendly Web Design

Avatar New York Affirms the Importance of SEO-Friendly Web Design
NEW YORK, Nov. 28, 2014 /PRNewswire-iReach/ — In terms of SEO savvy web design, New York development agency, Avatar New York, affirms that quality content, keywords, and tags are the most important factors. The firm discusses how developers can …
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Will You Need to Change Your SEO Strategy for the “Internet Of Things"?
Will You Need to Change Your SEO Strategy for the “Internet Of Things? image From Google Glass to smartwatches, I'm awed and excited by all the new devices that provide access to information on the go. Welcome to the “Internet of Things.” In our push …
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New report by Marketing Challenges Intl affirms the opportunities and benefits of utilizing content marketing to target North American corporate meetings.

New York City, NY (PRWEB) September 26, 2014

In todays digital landscape, global destinations looking to attract North American corporate meetings and events can no longer solely rely on traditional marketing tactics such as advertising to influence destination selection, according to a new white paper released by Marketing Challenges International (MCIntl). The report, The Business of Storytelling, explains how the rise of the international Knowledge Economy and the influx of digitally savvy Millennials into the industry have changed the way corporate meeting planners evaluate destinations, and how content marketing provides a prime opportunity to target and build relationships with these specific planners.

The Business of Storytelling features interviews with key thought leaders, including executives from organizations such as Professional Convention Management Association (PCMA), Cvent, BCD M&I, and Crowdcentric, along with a featured case study on Tourisme Montr

fishbat, a Leader in Online Marketing Companies, Affirms Validity of New Social Media Research Study


Bohemia, NY (PRWEB) October 08, 2013

fishbat, a leader in online marketing companies, comments on an article published by Mashable on October 3rd regarding a study that shows the accuracy with which researchers can predict the gender and personality of Facebook users.

According to the Mashable article titled, What Does Your Facebook Profile Really Says About You? researchers could predict the gender of Facebook users with 92 percent accuracy. Though not fool proof, this can give businesses greater insight on the type of consumer they attract. According to the study, the researchers used an open-vocabulary approach, which lets the data drive what words are considered most important. This certain technique allows researchers to look at trait markers they already know rather than discovering new ones.

As stated in the article, each participant filled out a questionnaire scoring themselves on the Big Five personality traits: extraversion, agreeableness, conscientiousness, neuroticism, and openness. The researches then examined the profile updates for language that aligned with the participants test scores, clustering common words and phrases into word clouds.

Justin Maas vice president of client relations at fishbat, a leader in online marketing companies, says that this study provides interesting insight on what different personalities react to and what words or phrases they gravitate toward. This information can give businesses a direct language to relate with their desired consumers, he says.

Maas expects companies to expand on this study to find what type of personalities their consumers have and what personality traits they tend to display. This can give companies a completely new perspective on what kind of image they portray to the public and see what kind of person responds.

fishbat, Inc. is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.







fishbat, Leader in Online Marketing Companies, Affirms Rise in Social Media Spending in Business


Bohemia, NY (PRWEB) October 04, 2013

fishbat, a leader in online marketing companies, responds to an article published in The Economic Times, which discusses an increase in average social media spending by businesses worldwide in 2013.

According to an October 1st article published in The Economic Times titled Companies to spend an average $ 19 million on social media in 2013: TCS, a global study by TCS reveals that the average company will spend $ 19 million on social media by the end of 2013, continuing the trend of exponential growth in social media spending over the last few years. In addition, the TCS Global Trend Report predicts social media spending is expected to increase to $ 24 million by 2015.

The rise of spending on social media is based on results. Of the 56 percent of businesses that measure returns on social media investments, a majority have reported a positive return on investment, and as a result, 64 percent of firms covered by the study have assigned a full-time employee to work within social media networks like Facebook, Twitter and LinkedIn.

Justin Maas, vice president of client relations at fishbat, a leader in online marketing companies, says the increased spending on social media is due to a growing interest in more personal, hands-on marketing strategies.

Social media is one way businesses can attract consumers and connect with them on a more personal level, he says. Most large companies have a strong presence on social media nowadays. The companies that are taking advantage of social media as a marketing tool are differentiating themselves from their competitors, and it shows in earning reports.

Maas advises companies to continue to increase spending on social media marketing. More and more people are finding their way to social media sites every day, he says. Meaning, your audience is constantly expanding and your content has a better chance of being viewed. Not to take advantage of this fact would be a mistake.

fishbat, Inc. is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.







fishbat, a Leader in Online Marketing Firms, Affirms Love Is Just a Click Away


Bohemia, NY (PRWEB) September 20, 2013

fishbat, a leader in online marketing firms, responds to an article published by Mashable, which details how dating sites rely on varying aspects of personal information in order to make it easier for members to find their ideal match.

According to the article published by Mashable on September 15 titled How Online Dating Sites Use Data to Find The One, online dating is all about personal convenience, and it has become so popular that dating sites have been able to refine their matching algorithms to make the process of finding love that much easier.

Match.com, cited as the largest dating site in the world, credits its popularity to the fact that their matching system considers both what people say they want and, more importantly, the matches members actually pursue.

In the article, Amarnath Thombre, President of Match.com, says, People have a checklist of what they want, but if you look at who they are talking to, they break their own rules. They might list money as an important quality in a partner, but then we see them messaging all the artists and guitar players.

Justin Maas, vice president of client relations at fishbat, a leader in online marketing firms, says that the popularity of these sites, combined with algorithms that differ for each sites targeted niche, makes it highly unlikely that a person would not find a compatible match online.

What the people behind these sites have realized is that all users are created differently, he says. While some users may align themselves with the philosophy that online chemistry rarely translates to real time and thus excessive messaging is unnecessary, other, more cautious users searching for a deeper connection may appreciate Match.coms more in-depth matching algorithm. For instance, while Match.com factors in education and other socioeconomic factors, the matching systems on HowAboutWe and Coffee Meets Bagel are much more activity and social based, respectively.

Maas says that this industry should only see more success in the future. We all live extremely busy lives, but the basic need for human companionship has not changed, he explains. Because of the easiness of online dating and the increasing complexities of the matching systems, I am sure this line of business has an extremely bright future. It will be interesting to see what these continually evolving algorithms will bring for current and future members.

fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.







fishbat, a Leader in Social Media Agencies, Affirms Models are Not Just Mannequins


Bohemia, NY (PRWEB) September 07, 2013

fishbat, a leader in social media agencies, responds to an article published by The Wall Street Journal Online, which details how social media is being used off the runway in order to prove that models are more than just a pretty face.

According to an article published by The Wall Street Journal on September 3 titled, As Fashion Week Approaches, Runway Models Strut on Social Media, fashion models are using social media as a means to express their thoughts about fashion, as well as express their nonwork interests, in order to demonstrate that they are much more than just a figure used to sell clothes.

In the article, Roman Young, director of women and image at Wilhelmina International, says, Five or 10 years ago, models were only judged on their looks or if they were cool on set. Now, you can find out how cool they are from social mediaThey dont have to fake it.

Justin Maas, vice president of client relations at fishbat, a leader in social media agencies, says that using social media to soften the image of a model is a necessary marketing step for the modeling industry.

What we have here is a smart marketing strategy, he says. When your number one consumer group is women, you need to make sure that the models reflecting the product are a reflection of what the consumer sees inside of themselves. By bringing social media into the mix, women dont see an inscrutable billboard standing in front of them. They see their next door neighbor or their acquaintance from the office. Namely, they see someone who relays universal thoughts and feelings and is able to create a real ubiquitous connection with the everyday woman.

Maas says models utilizing social media allows for a possible reconfiguration of the entire industry. Connecting with fans on such a direct and personal level targets an entire population of women that the modeling industry could never infiltrate, he says. Now, thanks to social media, the modeling industry will only strengthen its connection with this untapped resource, which could lead to an entire revamping of the industry. It will be exciting to watch it unfold.

fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.







fishbat, Leader in Online Marketing Firms, Affirms Social Media Benefits for

fishbat, Leader in Online Marketing Firms, Affirms Social Media Benefits for
fishbat, one of the leading online marketing firms, comments on an article by Insurance Journal, which discusses why it is important for insurance agencies to engage with their clients on social media. Bohemia, NY (PRWEB) August 19, 2013. On August 19 …
Read more on San Francisco Chronicle (press release)

7 Steps to Productive Business Use of Social Media
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work. Ric Dragon, an expert in online marketing …
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7 Steps to Leverage Social Media Marketing and Make Self-Storage Sales
Investing in marketing campaigns can be nerve-wracking for self-storage operators. When you have limited resources, you must be strategic with your budget, and every marketing investment has to pay off. This is why social media campaigns tend to be the …
Read more on Inside Self-Storage

Social Media Agency fishbat Affirms Benefit of a Customer Data Vault


Bohemia, NY (PRWEB) August 17, 2013

On August 17, social media agency fishbat weighs in on an article published by Mashable on July 31st, titled If Facebook Can Profit from Your Data, Why Cant You? which discusses a new feature that allows users to share their own personal information.

According to the article, Reputation.com, which provides users with tools that aid in data collection and reputation management, will offer a new feature called Customer Data Vault by the end of the year. The feature will give customers the ability to share their personal information with certain companies in return for discounts and other perks, the article says.

The article says users will be able to share home and family addresses, buying habits, professional histories, salary, and income information. They can also pick and choose what type of companies can see the information. For instance, a customer may let airlines have access to information about their income level if they are a frequent flyer, which might lead to offers of loyalty points or an upgrade on their next flight.

The article says some experts are skeptical about Reputation.coms approach. They believe that demographics and other personal information are rarely useful. The opponents say analyzing customer behavior, which companies can already acquire through various types of customer interaction, is more important.

Justin Maas, fishbats vice president of client relations, can see both sides of the argument. On one hand, a [social media agency could cut down a lot of time by using this type of feature when doing research for their clients, he says. Collecting data is useful to find out who will use your product, but even if you gather every bit of information about a person, it still wont tell you how they truly feel about it. Fan engagement and developing loyalty is more valuable in the long run than ads which give little perks to the customers. If a similar company offers better discounts or services in their ads than your company, the user might end up using that product over yours.

Overall, Maas says the most important quality of the feature is that its completely voluntary. The general public has become extremely concerned when it comes to their privacy, he says. Thats because anyone can easily search for information on someone if they know where to look. A customer might be more willing to share their information if theyre asked permission and are given something in return.

fishbat, Inc. is an award-winning, full-service [online marketing firm and social media agency. Were branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.







fishbat, Leader in Online Marketing Firms, Affirms Social Media Benefits for Insurance Companies


Bohemia, NY (PRWEB) August 19, 2013

On August 19, fishbat, one of the leading online marketing firms, responds to an article published by Insurance Journal on August 5th titled Social Media: Its Here to Stay, which explains why social media is an important marketing tool for insurance agencies.

According to the article, insurance agencies believe that social media is not just a passing trend. This is because they have learned how to find out how to research their target market through platforms like Facebook, Twitter, and LinkedIn, as well as how to properly engage with them. For instance, the article says a company might be wasting its time if its just posting its commercial policies on Facebook instead of communicating with its audience.

The article suggests that a business should promote themselves in one out of every seven posts. The rest of the Facebook posts should be fun, engaging, and educational. The article mentions how some insurance agencies have used local events as a springboard for posting information on social media. For example, the article notes that a local fire, which was caused by a gas leak, prompted a company to warn its followers that it could happen to anyone.

Justin Maas, vice president of client relations at fishbat, one of the nation’s leading online marketing firms, believes that every business should take advantage of social media. Some business owners are still debating whether or not they should use social media, he says. The longer they hesitate, the longer they prevent themselves from receiving valuable information which will help them in the future. It will also help users.

Maas also agrees that social media is here to stay. We are only beginning to discover just how much social media can help us communicate with each other and gather information, he says. Within the next decade, I believe that social media will be so ingrained in society that everyone is going to wonder how in the world we could function without it.

fishbat, Inc. is an award-winning, full-service Internet marketing company and social media agency. Were branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.

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Online Marketing Company fishbat Affirms Online Videos Are More Effective Than TV Ads


Bohemia, NY (PRWEB) June 15, 2013

On June 15, fishbat, a leading online marketing company, affirms that advertising through online videos is more effective than advertising on television.

According to the Mashable article, a new report by eMarketer states that 75 percent of ad agency executives say that online video ads are more effective than traditional TV ads. The article looks at research that suggests that the amount of users watching online videos has increased to 23 percent.

Spending on online videos is also predicted to increase 40 percent this year to approximately $ 4.1 billion. As spending on online video increases, spending on traditional TV advertisement is due to decline, the article says.

Justin Maas, vice president of client relations at fishbat, says more people are beginning to consume content on computers and mobile devices, rather than watching television. The move from TV advertising to online video advertising is inevitable, Maas says. Reaching customers on the screens that they use the most is what makes online video advertising so effective. People can now watch TV shows on their smartphones or tablets. Because everything is moving online, it would be more beneficial to advertise there.

It is imperative that businesses, especially small businesses, take advantage of all that online marketing has to offer in order to stay competitive, Maas explains. Online marketing has allowed companies to reach their customers in ways that were never possible, he says. For an online marketing company like us, staying on top of the latest trends and changes in digital marketing such as online videos is of the utmost importance.

fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. Were branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.