Easypaisa nominated for Global Mobile Award for the fourth consecutive time

Easypaisa nominated for Global Mobile Award for the fourth consecutive time
With SERP, we are providing educational stipends to female students of grades 6 through 10. This World Bank sponsored program seeks to improve gender equity in education for girls belonging to the bottom-of-pyramid families in rural areas of Sindh.
Read more on News Tribe

The “Right” Answers to 5 Burning SEO Questions of 2015
Combine that with (potentially) things like Return to SERP data (500 links from 400 sites – yet every user that clicks to that page from the SERPs leaves and clicks another SERP listing in less than 10 seconds?), and again you can see how G can qualify …
Read more on Search Engine Journal

Google Penguin Algorithm Should Launch In Weeks
Position of my keywords go from 1postion of 1page to 3rd on second page in SERP on Saturday but on early monday morning I checked the postion regain as was before. What is this happening I think Google is DANCING By Enjoying Weekend Holidays LOL …
Read more on Search Engine Roundtable

How To Win A US Search Award: The Approach That Helped Us Increase Search

How To Win A US Search Award: The Approach That Helped Us Increase Search
Our goal in this campaign was to increase organic traffic and improve search rankings, and, to do this, we leveraged a combination of on-page keyword optimization, off-page link building, social optimization, content development and cross-agency …
Read more on Search Engine Land

2016 Checklist to Maximize Revenues from Content Marketing + SEO | By Asher
A high-impact and fast-emerging traffic channel, the mobile web now accounts for 32% of website visits across HeBS Digital's hotel client portfolio. Mobile and tablet traffic combined were responsible for nearly 45% of all visits, nearly 21% of all …
Read more on Hospitality Net

How to Analyze Source Data in Your Content Analytics
… website or content is for a certain subject. Credibility is important because without it, your content won't rank highly in search. … A referral source can be defined as any traffic to your content from a referring website. If you publish a great …
Read more on The Content Standard by Skyword

Merkle|RKG Wins US Search Award

Merkle|RKG Wins US Search Award
To inform users of the new policy and minimize negative press, Merkle|RKG used paid search advertisements to dominate the search engine results page (SERP) by launching a campaign with appropriate keyword coverage, geo-targeting, and bidding to …
Read more on Business Wire (press release)

Meet A Landy Award Winner: How iProspect Raised Chevrolet Performance Site

Meet A Landy Award Winner: How iProspect Raised Chevrolet Performance Site
Not only did the iProspect team land the award for Best Retail Search Marketing Initiative for their work with LIDS.com, the agency also won for Best Overall SEO Initiative for an Enterprise for its work with Chevrolet Performance. Chevrolet …
Read more on Search Engine Land

SEO For Beginners
SEO (Search Engine Optimization) is a term that's bandied about frequently. We all know it's important, but when you're just starting to build your online business, understanding SEO can seem like scaling Mt. Everest. Here are the basics you should …
Read more on Business 2 Community

Award Winning Filmmaker/Play-Writer Derrell Lawrence’s Tour Makes A Stop In Alabama!

Award Winning Filmmaker/Play-Writer Derrell Lawrence’s Tour Makes A Stop In Alabama!
Event on 2015-10-10 20:00:00


CHELSEA, AL (September 15, 2015)—Alabama, are you ready for the stage event of the year? Previously Derrell Lawrence brought you his sold-out performances of the stage play “Do You Trust Your Best Friend.” Due to overwhelming requests, he is excited to come back with his newest award winning “Inspirational” stage play “Life Isn’t Fair” starring 4-time Grammy Award Winner Regina Belle, International actor John Canada Terrell (Boomerang, Five Heartbeats, She’s Gotta Have It, etc.), Emmy Nominee Actor Sean Blakemore (featured on daytime drama General Hospital), Lawrence (himself), and more. This powerfully emotional drama (adapted from the award winning film), shows life in “Real-Time” of a man (or woman’s) struggle between good and evil, right and wrong and the role of “Will Power.” Lawrence says, “In Romans 7:21-22 of the Bible (NKJV) it states, ‘For the good that I want, I do not do, but I practice the very evil that I do not want. But if I am doing the very thing I do not want, I am no longer the one doing it, but sin which dwells in me.’ I could not have explained the premise of this creation better.” Lawrence continues, “One might think it is easy to live and do right. However, for Ricky Jones, it’s been everything but.” Forced to deal with tragedy at a young age, and overcoming bad choices in his life, Jones understands who really has kept him. He wants to give his life to Christ, but also knows the devil is always at work and attacks at your weakest moments. Come out and be a witness as Jones struggles at the crossroads of God’s Child or Satan’s Angel (everyone’s battle).

# # #


Derrell Lawrence is an American actor, filmmaker, writer, director, executive-producer and upcoming author. He is perhaps best known for his feature film debut, Life Isn’t Fair in 2007. Growing up in a drug and crime infested neighborhood in South Philadelphia-PA, there weren’t many role models and positive images for Lawrence. After the death of his father early in his childhood, he experienced trouble of the worst kind hanging around the wrong people. Quickly realizing he was headed down a path of destructive Lawrence decided to point his life in a positive direction. Although, the entertainment industry was the furthest thing on his mind; a chance meeting with a casting director that mistook Lawrence for an actor provided an opportunity into door. The casting director immediately took photos of him and sent them to various agencies. Three days later, Lawrence was called into The Maryanne Claro Talent Agency and cast as an extra in the hit movie Fallen starring Denzel Washington. On set and truly overwhelmed when Washington himself came over and talked with him, Lawrence hung on every word he gave and appreciated the encouragement. Soon after, he was a featured extra in Beloved with Oprah Winfrey and Danny Glover. Charged by the momentum of being on set with “Super Stars” Washington and Winfrey (in such a short time frame), Lawrence had all he needed to set his sights on something higher. During the mist of his transition tragedy struck again. Lawrence sister, Lakeesha was murdered. He admits, “I was in a dark place for a long time.” Thinking of his sister, Lawrence picked up a pen and pad and began to write what he was feeling. Before he knew it, he had written something so powerful and moving, he decided to turn it into a script, thus, and “Life Isn’t Fair” was born. Without knowing a thing about film making, he wrote the screenplay, directed it, produced it, and then featured himself. Lawrence’s freshman project earned him several awards including: “The Highest Achievement for “New Filmmaker” at the Jokara-Micheaux Video and Film Festival in Georgia, as well as, both “The Silver Award” and “The People’s Choice Award” from the Philadelphia International Film Festival and Market. Next he produced film Happy Holidaze, and also performed in numerous independent films and stage plays. Lawrence’s hard work and dedication has also garnered him a coveted two week theatrical release at The Pearl Theater in Philadelphia, in addition to an international distribution deal for films. Most recently Lawrence has made appearances in the motion picture “Must Be the Music” (written and directed by Charles S. Dutton) and is co-starring in the independent film Gotta Make It Out. He has also been featured in national television commercials. Currently Lawrence has decided to take “Life Isn’t Fair” on the road after receiving rave reviews for his first stage play, “Do You Trust Your Best Friend.” The future, Lawrence says, “I am writing a book. After that only God knows, but whatever it is I know it will be from my heart. That’s the only way I know how to be.”

Life Isn’t Fair runs October 10-11 at: The BJCC, 2100 Richard Arrington Jr Blvd North, Birmingham-AL, 35203. Doors open Saturday at: 7:00pm (for 8:00pm show) and Sunday at 2:00pm (for 3:00pm show). Celebrity/Media: contact Jackie Bush: 213.924.9204 or msjvbush@yahoo.com


Derrell Lawrence-Headliner Entertainment

Jackie Bush—Public Relations Consultant
G. J. & J.~A Public Relations Company
Twitter and Instagram: @GJJPR_

at BJCC (Birmingham-Jefferson Convention Complex)
2100 Richard Arrington Jr Boulevard N
Birmingham, United States

Lenawee Now earns top marketing award

Lenawee Now earns top marketing award
For the second year in a row, Lenawee Now received a top state marketing award presented by the Michigan Economic Developers Association (MEDA). The award went to Lenawee Now's community book, “Pure Michigan — Lenawee!” It was selected as the …
Read more on The Daily Telegram

Why 'GMO-free' is a marketing ploy you shouldn't fall for
Oh, and Chipotle is already being sued for their misleading anti-GMO marketing campaign: Their soft drinks aren't GMO-free, and their livestock eat feed with GMOs in it. Which is fine. But it does raise some serious questions about just how much …
Read more on Washington Post

An Introduction to Marketing for New Businesses
On the other hand, marketing can become a black hole into which you throw your life savings with no return. Too many marketing and advertising companies have a suite of things they offer. They then try to sell this same suite of products to every …
Read more on Entrepreneur

International District Energy Association Presents System of the Year Award to Boston-Cambridge District Energy System

Representatives from Veolia North America accept the IDEA System of the Year Award.

The International District Energy Association (IDEA) presented its annual System of the Year Award on June 30 at IDEA2015: Inspiring the Next Generation, the organizations 106th Annual Conference and Trade Show in Boston, Massachusetts. With over 960 people in attendance, IDEA Past Chair Raymond DuBose proudly presented this distinction to Veolia North America for their Boston-Cambridge district energy system.

First awarded in 1993, the IDEA System of the Year Award was originally based on the Building Owners and Managers Associations (BOMA) Building of the Year Award as a means to: provide an industry benchmark for overall excellence; offer a platform for sharing ideas and best practices; identify and recognize systems that demonstrate the strategic value of district energy in the marketplace; and, to showcase how the district energy industry seeks continuous improvement in efficiency and sustainability standards for the communities it serves.

The IDEA System of the Year award has come to be associated with the best of the best. Over the past 20 years, IDEA has recognized numerous outstanding district energy systems, operating at very high efficiencies with flawless service records and very high customer satisfaction reviews. Veolia North America meets all the criteria for evaluation: system performance, energy efficiency, reliability, availability, environmental performance, employee health and safety, community involvement, and participation and contribution to advancing the industry and will rightfully join the ranks of prior winners.

Since acquiring the district energy system in 2005, Veolia has invested $ 168 million on capital and infrastructure improvements, including work to improve network efficiency and significantly reduce environmental impacts. Their recent $ 112 million Green Steam project included the acquisition of Kendall Station and a 7,000-foot steam pipeline extension, enabling up to 75% of their heat supply to consist of recycled green steam.

Due to the pipeline extension and the increased use of combined heat and power, Veolia has reduced the excess thermal energy discharged from Kendall Station into the Charles River, garnering recognition from the mayors of both Boston and Cambridge. The project has reduced SO2 emissions by 61%, NOx emissions by 36%, and GHG emissions by 475,000 tons per year – equivalent to removing 80,000 cars from the road annually or installing the equivalent of 900 football fields worth of solar PV.

Considering the impacts and growing frequency of severe weather events, resiliency has become an important consideration in infrastructure development. Over the past two years, the Boston-Cambridge system has averaged 99.9% availability. With CHP and dual fuel capability, the system is able to continue electrical and steam production when regional natural gas supply is constrained. Taking it a step further, Kendall Station is capable of operating as a stand alone power island in the event of electric transmission outage.

The Veolia Green Steam project has had a significant economic and environmental impact on the community. The project helps the cities of Boston and Cambridge meet their aggressive GHG emission reduction goals. And the $ 112 million project included $ 21 million in labor costs for 147,500 man-hours of high quality jobs for welders, pipe fitters, insulators, among others.

When accepting the 2015 System of the Year Award, Vincent Martin, Regional Senior Vice President with Veolia North America said, We are pleased to accept this important industry recognition from our peers at IDEA and on behalf of the entire Veolia team in greater Boston, we are proud of our contributions to supporting the sustainable growth and improved economic and environmental performance in the cities of Boston and Cambridge. We would not be successful without the support and leadership of those in local and state governments who helped us accomplish this investment in clean energy for the Commonwealth.

The International District Energy Association (IDEA) was founded in 1909 with the mission to foster the success of its members as leaders in providing reliable, economical, efficient and environmentally-sound district energy services. The associations membership consists of over 2000 representatives from utilities, municipalities, universities, hospitals, military bases, airports, industrial parks and other physical plant systems engaged in supplying thermal energy for heating, cooling and process uses. IDEA also represents engineers, architects, consultants, manufacturers and finance specialists who supply services and equipment for district energy systems.

Houston Marketing Company Winner of 2015 BBB Award

2015 BBB Award to Mansfield Marketing

In May of 2015 the Houston Better Business Bureau held its annual awards ceremony to acknowledge local businesses meeting their high standards to receive the Award for Excellence. The Houston marketing company Mansfield Marketing is among this years Winner of Distinction award recipients.

Mansfield Marketing in Houston, TX specializes in working with clients in competitive industries to drive new business including: Legal, medical, financial and retail. While serving clients nationwide, their core clientele are Houston based small and medium sized businesses who enjoy the open door policy and being able to meet with their marketing team in face to face meetings.

A small and carefully selected team of employees bring the technical, creative, and sales skills required to build and manage marketing campaigns that succeed in a digital age. Owner, Doug Mansfield also conducts professional training on a one-on-one basis and through group workshops available through the University of Houston Small Business Development Center.

An emphasis on the sales process for clients separates the work performed by Mansfield Marketing from others in the field of online marketing, which includes SEO companies, online advertising agencies, and social media marketing services. As the owner Doug Mansfield says, Having a website and online marketing campaign does not make you special in 2015. Its not enough to be good. You need to better than your competitors to win new business and technology without sales expertise wont get you there.

The rapidly changing fields of search engine optimization internet advertising require their employees to undergo frequent training, aside from the daily hands-on experience from managing accounts in multiple industries. Company accreditations include being a Google Certified Partner, Bing Ads Accredited Professional, and maintaining an A+ rating with the Houston Better Business Bureau.

Social marketing plays an increasing important role in clients campaign portfolios with Facebook, LinkedIn, Twitter, and Instagram all offering paid advertising options to businesses. The trick is knowing which social media ad programs can deliver results in the form of growing a company’s audience, direct response, and branding.

A continuing accredited member of the Houston Better Business Bureau, Mansfield Marketing is striving towards adding another award to their collection in 2016.

‘Logistics is a great career for women says Anna Kozlowska, winner of the FTA everywoman in Transport & Logistics Rising Star Award

Rising Star Anna Kozlowska says the delivery industry delivers great careers for women

A year ago Anna Kozlowska won the the FTA everywoman in Transport & Logistics Rising Star Award 2014. Now, in a passionate new guest blog for international courier ParcelHero, Anna has revealed why – contrary to stereotype – the logistics industry has many opportunities for women.

She says: Logistics is a male dominated, old-fashioned industry based around slow, dirty trucks: thats probably the idea of the logistics and parcel delivery industry held by most people. In terms of a career, many women would think absolute nightmare. But not me.

Anna explains: To me the logistics and transport industry is exciting, challenging, rewarding and, yes, even fun. Even though as a little girl with pink bows in my platted hair I never dreamt of spending half of my life in warehouses and hubs, Ive not looked back since I arrived into this industry in 2008, taking a job at The Chartered Institute of Logistics & Transport.

She continues: Now I run my own marketing agency for logistics businesses, Myway Enterprises, Imagine the feeling of driving on a motorway and passing one of the trucks that carries your design, or launching a project with a customer who wins a prestigious award for it. The best feeling in the whole wide world.’

Anna concedes: Its true that the majority of my customers are still male but all of them are very supportive and completely appreciate a womans point of view in their boardroom. Men and women work differently, manage people in different ways and look at things from a completely different perspective: but that is exactly why we need more females in transport.

Theres a massive gender imbalance in the logistics industry and youd be forgiven for questioning why a woman would want to work in such a male-dominated profession? However, the industry is really not just men in trucks. With social media changing our world, theres a greater need now for more marketing and IT staff the management of logistics is equally important to the operational side.

ParcelHeros Head of Public Relations, David Jinks, says: As Anna reveals in her guest post the parcels and logistics industry offers many varied careers for women; small wonder so many of ParcelHeros own team are, in fact, ParcelHeroines.

For more information see http://www.parcelhero.com/blog/general/parcelhero-guest-blog-anna-kozlowska

Catalpha Advertising and Design Wins American Graphic Design and Advertising 30 Award

Towson, MD (PRWEB) June 19, 2015

Catalpha Advertising & Design has been chosen as a winner in the American Graphic Design & Advertising 30 Awards. The branding and digital design company took home the award for the creative packaging design category, and is being recognized for three different clients branding projects: Contour Products, Inc., BBQ Dragon, and Coopersburg Products.

The competition is judged based upon quality of concept, level of execution, and appropriateness of design. The panel of judges includes a variety of experts in the design, marketing, and advertising fields, working professionals in the field, college level instructors, as well as past AGDA winners. Applicants are not required to be located in the U.S. to enter; however, all submissions must be active campaigns used by a business, institution, or nonprofit organization in the United States. To even the playing field, all entrants personal information is hidden from the judges; total scores are then compiled and tabulated.

“We dont create to win designs. We create to help our clients build their brands and customer following. Winning AGDA is frosting on the cake. Our clients love receiving the recognition, too, says Karen, Catalphas President.

This win marks the 20th consecutive year that Catalpha Advertising & Design has taken home an award from the AGDA Competition. Don Keller, owner of Catalpha Advertising & Design, feels that the award is a reflection of the companys work ethic and creative quality.

This award is a justification of the hard work that we put into the design for our active clients,” says Keller. “The competition not only recognizes the great branded solutions we create in collaboration with our clients, but also shows that our peers recognize the good creative packaging design that we have done. We are thrilled to be a winner again this year.

About Catalpha Advertising & Design

Catalpha Advertising & Design is an experienced, award-winning branding and digital marketing firm. Specializing in branding, package design, web design, online marketing, and more. They continue to help both small, local businesses and multinational corporations connect with their customers in meaningful ways. To learn more, visit catalpha.com