How to turn your blog into a brand
Event on 2017-09-12 18:30:00
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this inspiring course, you’ll discover how to find your niche and expand your audience. Plus, you’ll learn how to build a strong social media following for your site, as well as how to make your content more findable and shareable. Crucially, you’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships. Why not take the first step towards becoming a professional blogger? Book your place now – and learn how to turn your passion for blogging into a career. Content How to expand the audience for your blog and social media platforms The basics of SEO – searching for keywords, assessing popularity and deciding when to use them Making money from your blog – including the pros and cons of advertising and sponsored content Setting up linked businesses and partnerships Exploring other opportunities, such as public speaking and writing commissions Tips on networking and self-publicity Practical exercises – including sessions where you’ll research the most successful blogs and social media in your area Q&A and group discussion Please note attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises. Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog. Tutor profile Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Find Charly on Twitter here. Full course and returns information on the Masterclasses website
at Kings Place
90 York Way
Islington, United Kingdom
CORSO: Content Marketing con il Blog
Event on 2016-01-22 19:00:00
Il web è letteralmente invaso da blog di ogni tipo. Vuoi che il tuo sia l’ennesimo a passare inosservato? Bene, allora sappi che con questo corso avrai gli strumenti e le idee giuste per costruire da zero e gestire un blog capace di distinguersi dalla massa. Imparerai a pianificare una strategia editoriale cucita addosso a un brand, per il suo pubblico. Capirai come scrivere testi che si facciano leggere e condividere, come aggiungere interettività ai tuoi post e, soprattutto, scoprirai come è possibile fare content marketing con il blog. PROGRAMMA Blogging ABC Medium, Blogger, WordPress, Tumblr: qual è la migliore piattaforma da utilizzare per una strategia di content marketing con il blog? E, una volta scelta, quale dovrebbe essere la corretta impostazione da conferire al proprio blog? Laboratorio: Apertura del blog su cui lavorare nell’arco di tutto il corso. ToV e strategia editoriale Prima ancora di aprire un blog, bisognerebbe aver chiare due cose: tone of voice da utilizzare e strategia editoriale. Per distinguersi nel marasma di autori web, occorre lavorare di fino. Calendario editoriale e strumenti di lavoro Definizione e ricerca dei topic, per piacere al lettore e posizionarsi su Google. Impostazione di un calendario editoriale e panoramica su tool e software per gestire con un team di persone la creazione di contenuti per il blog. Laboratorio: Definizione di una strategia editoriale bimestrale. La scrittura. Per il blog e non Un breve accenno alla Seo per il web content, con focus sulla ricerca dei topic e sull’onpage framework. Approfondimenti su come redigere un post: creazione della scaletta, tecnica dello “scivolo scivoloso”, scrittura dell’headline e dell’incipit, principi di circolarità, tecniche di scrittura mobile e user first. Laboratorio: Scrittura di 1 blog post. L’importanza del visual Per conferire una personalità unica al proprio blog, non basta scrivere bene. Occorre definire anche una visual strategy in linea con l’identità del brand. Qui capiremo come scegliere le immagini da utilizzare e come renderle parte integrante della brand identity. Come rendere un blog post interattivo Non basta scrivere bene: la differenza, oggi, la fanno la cura dell’impaginato e la capacità di rendere il testo interattivo. E per regalare un’esperienza di lettura immersiva e totalizzante, esistono delle soluzioni. Laboratorio: Animazione di un’infografica. Dalla promozione alla misurazione Un post non bisogna solo scriverlo; occorre pianificare una strategia di diffusione, per dare una spinta alla visibilità dei contenuti creati. E occorre anche definire i KPI per monitorare i risultati ottenuti.
at LUISS ENLABS
Via Giolitti 34
Toronto Blogging for Beginners: Create Your Own WordPress Blog on November 3rd
Event on 2015-11-07 10:00:00
WHY WORDPRESS? Whether you’re new to blogging or revamping your existing site, this course will help take your blog to the next level. In this two-part workshop, you’ll learn how to use WordPress to create an eye-catching blog that will stand out amongst the rest. We’ll teach you how to use basic code to customize your site and create compelling, Google-friendly content that will keep your readers coming back for more. This workshop is designed for beginners who are interested in improving their writing and technical skills to create and maintain a professional-looking, user-friendly blog. The course will give an overview on optimizing written content for the web, including the basics of SEO and embedding images and video. This is also a great starting point to learn some very basic HTML and CSS.
at The Lab
483 Queen Street West
Oh My Blog! Let’s get social
Event on 2015-10-22 18:30:00
Lu from Time Saving Heroes has teamed up with Matthew Jones from Space to run a combined seminar and networking event at The Red Hall Hotel on 22nd October. It is a fantastic opportunity for businesses in any industry to come together and network but will also provide the chance to find out a little bit more about blogging and content writing. In two 10 minute sessions Matt and Lu will cover why so many people are blogging, the benefits this can have on your online marketing and how to build an effective content strategy to place you as the expert in your field. There will then be a Q&A session. Refreshments and a buffet will be supplied.
at The Red Hall
Manchester Rd, Bury.
Rawtenstall, United Kingdom
The Ultimate Blog Writing And SEO Checklist
The Ultimate Blog Writing and SEO Checklist Writing a blog post should be entirely about helping your readers. Even though you are ultimately promoting yourself, your business, or your brand, self-promotion should take place behind the scenes. That's …
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Blog training: a one day crash course (in Sydney)
Event on 2015-11-27 09:30:00
How to start a free blog and make it successful (Blogging 101) This is an intensive one day course where you’ll learn blogging essentials: – how blogs work – the elements that will make your blog successful – what to blog about (that people will want to read) – how to get ideas for blog posts – how to plan your posts – the different types of blogs (it’s not just about writing) – how to find readers and build community – how to use social media to promote your content – how to get your blog posts up in google searches – how to use your stats to show what’s working and what’s not – how to deal with comments (and problem commenters) – an intro to how bloggers earn a living from their blog – an intro to the most popular blogging software and how to use it* Yes, it’s a packed day! By the end you’ll have a good understanding of what you need to do to carve out your own niche on the net. How we teach Class sizes are small so you’ll be able to talk directly to your instructor and get one on one instruction during the day. The day includes practical tips, useful exercises, and world leading examples. We also provide access to videos and guides to help you keep learning long after the course is over. * The technical stuff Whilst the course is mainly about how to succeed, we also provide an introduction to the most popular free blogging software – WordPress. No technical knowledge is needed for this course (or to start a blog.) If you’re comfortable surfing the internet and writing a Word document you’ll be ready. Who this course is for You could be either starting your blog or wanting take your existing blog to the next level. Typically it’s people : – with a project or passion they want to further – who want to publish their writing, ideas or photos – who want to promote their business Why blog? Blogging can help you: – get content up in google searches – build credibility in your chosen field – start your own website for free (In the course we show examples and explain how this works.) Think you’re not a great writer? Being able to write helps with blogs, but you don’t have to be a brilliant writer. Some successful blogs use photos, videos or audio rather than lots of words. On the day we’ll show you some good examples. Who's teaching the course? Phil Stubbs has been blogging since 2007 and began teaching blogging at University in 2009. The podcast from his blog has reached number 4 in the ‘News & Politics’ section of the itunes store. Phil is lead trainer and Director of the Media School. His experience is a mix of working in leading ad agencies, teaching marketing communication at university, and running social media projects. All up 10 years in the media industry, 10 years teaching and the last 5 years in new media. He's worked on a large hotel chain and packaged goods, to small businesses, charities, creative projects and social change campaigns. (With everything from large to zero marketing budgets.) Talk with your course instructor You can talk to the trainer for this class Phil Stubbs on 0403 517242 or via email phil(at)mediaschool.com.au. Can't make the current course date? We can let you know when the next course is on by email. Simply subscribe to our mailing list on our website www.mediaschool.com.au. (We keep our messages to a minimum and you can unsubscribe any time.) You're also welcome to Like our Media School Facebook page for updates about courses and occasional tips on how to use social media for marketing your business. Interested in social media and internet marketing training? As well as blogging, we offer courses on: social media marketing, search engine optimisation, personal branding, Facebook, Twitter, LinkedIn and YouTube. View other social media marketing courses offered by Media School in Sydney. How to secure your place on the course The simplest way to secure a spot is to book and pay here on Eventbrite. Unfortunately we we can't accept a booking without full payment of fees. Our terms and conditions for cancellations are below*. Try us! We're confident you'll get a lot out of this course. We've been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their projects and their businesses succeed. Look forward to seeing you in class! Phil Stubbs, Director, Media School. * What happens if you need to cancel your booking: If you do book and then can't make it, we usually allow you to transfer your booking to a later date – if you let us know by email 48 hours prior to the event. You can transfer the money you've paid to a later offering of the same course or toward another course offered by us. (Though these need to be within 12 months of your original course date.) There's an administration fee of 10% of the course price for each transfer. Note that we usually don't allow you to defer courses twice. If you want to cancel the booking completely, we will issue a refund if you let us know in writing (by email) 5 business days before the event. There is however a cancellation fee of 20% of the course price (which will be deducted from the refund.) Refunds will not be issued if you notify us within 5 days of the course. (Best to transfer your money to the next course in this case.) If you don't show up for a course, unfortunately we can't issue a transfer or refund at all. Another person may take your place on the course you've booked if you can't attend. Please let us know by email prior to the course in this case.
at Media School Studio
335 Clovelly Road
Actionable SEO Tips For Your Business Blog. Part I
One of the most important SEO tips is a method for finding correct long tail keywords using Google.com. Insert your head phrase into the search bar and check what related terms Google suggests. Afterward, scroll down and see the related searches listed …
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