How to turn your blog into a brand

How to turn your blog into a brand
Event on 2017-09-12 18:30:00
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this inspiring course, you’ll discover how to find your niche and expand your audience. Plus, you’ll learn how to build a strong social media following for your site, as well as how to make your content more findable and shareable. Crucially, you’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships. Why not take the first step towards becoming a professional blogger? Book your place now – and learn how to turn your passion for blogging into a career. Content How to expand the audience for your blog and social media platforms The basics of SEO – searching for keywords, assessing popularity and deciding when to use them Making money from your blog – including the pros and cons of advertising and sponsored content Setting up linked businesses and partnerships Exploring other opportunities, such as public speaking and writing commissions Tips on networking and self-publicity Practical exercises – including sessions where you’ll research the most successful blogs and social media in your area Q&A and group discussion Please note attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises. Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog. Tutor profile Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Find Charly on Twitter here. Full course and returns information on the Masterclasses website

at Kings Place
90 York Way
Islington, United Kingdom

Julie Solomon, a New York Times Best-Selling Publicist, Brand Manager, Marketing Strategist, and Influencer hosts an innovative podcast that takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share ho – The Influencer Podcast : Marketing, Blogging, Business, Social Media, Influence, Growth


Julie Solomon, a New York Times Best-Selling Publicist, Brand Manager, Marketing Strategist, and Influencer hosts an innovative podcast that takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share ho – The Influencer Podcast : Marketing, Blogging, Business, Social Media, Influence, Growth
from The Influencer Podcast : Marketing, Blogging, Business, Social Media, Influence, Growth
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View Details about Julie Solomon, a New York Times Best-Selling Publicist, Brand Manager, Marketing Strategist, and Influencer hosts an innovative podcast that takes you behind the scenes with successful influencers, bloggers and industry elites in conversation to share ho

How to boost your brand via WeChat

How to boost your brand via WeChat
Event on 2016-09-29 09:00:00
Do you have WeChat? How much money have you earned from it last month?  WeChat has grown into a very popular and influential social network. There are about 800 million WeChat users worldwide and 3 out of 4 Singapore mobile users have WeChat. The banning of social media platforms like Facebook, Google, YouTube in China, WeChat has become the best platform for reaching Chinese consumers. If you want to influence Chinese consumers, or just stretch out to the growing number of WeChat users worldwide, you need to get equipped with the latest tools WeChat has to offer! Who's it for? Business Entreprises Seeking to reach out China/ Chinese market. Marketing Professionals  Stand one step ahead of your peers knowing this Chinese social media. Career Changers Attempting to start an exciting career in a creative and analytical industry. This 6 hours course helps you to build your brand via WeChat. It covers: Law of WeChat: 1) Basic Concepts: Introduction to WeChat WeChat Official Account Registration Process Proposal Writing 2) Official Account Functionalities: Menu Creation Broadcast Messaging Auto Reply Direct Messaging Follower Management Content Management Analytics Content Marketing: 1) Content Analysis: Discussion on types of materials involved Statistical data generation of contents 2) Content Generation Techniques: Hands-on experience on material creation Do’s and Don’ts of WeChat Content quality analysis Improvisation techniques 3) Contents Categorizing Message Broadcast Menu generating techniques WeChat Marketing: 1) WeChat V/S Other Social Media Comparison between Facebook, Weibo, and WeChat 2) Case Study 3) Marketing Tips A 4-hour personalized tutorial session will be held on the following month. Participants come to share what works, what doesn’t work and receive more tips in strengthening their businesses via WeChat. Extra benefit Join our WeChat Community to find new potential customers & business partners to enhance your business to the next level. Cheque Payment issue to Biz N Consumer Solution Pte Ltd, OCBC Bank Account: 528 122740 001. tel : 6262 2102 email: lobang@wechatapp.com.sg 

at Singapore Training and Development Association
16 Arumugam Road #06-01 Lion Building
Singapore, Singapore

Using Social Media to Build Your Brand

Using Social Media to Build Your Brand
Event on 2016-06-17 10:45:00
Metro ATL & Beyond presents Lunch & Learn: Using Social Media to Build Your Brand with Carol J. Dunlop Carol Dunlop mastered the tools of visual communication and design long before computers and the internet became viable resources for small businesses. With over 20 years of experience in web technology internet marketing and social media marketing, Carol works with her clients to ensure their voice is heard over all the noise on the Internet. She believes your business hub is your website and that business owners can use social media to have fun, get the conversation started, grow brand awareness, build trust and ultimately convert their fans, friends and followers into paying clients.  She is a Speaker, Author, Trainer.  In this workshop, attendees will learn: How important personal branding is. How to create a social media strategy to develop your personal brand. The social media tools you need to use to get the results you want. You know you have to make social media as much a part of your marketing as having a business card, right. But you’re unsure of how to get started. Now, you’ll discover how to turn Friends, Likes and Followers into raving fans who WANT to buy from you. We have 2 table sponsors, 3 vendor spaces, and 1 lunch sponsor option available. These are on a first come/pay basis, none will be reserved without payment in full. There are also opportunities for [additional] corporate sponsors. Currently Metro ATL & Beyond's events and workshops are sponsored by Harold & Nanette Lee's company Laser Dimensions Engraving, in Douglasville, GA. Laser Dimensions provides personalized, engraved gifts for all our speakers and will be happy to help you find the perfect gift for your gifting needs. #GetLasered Recently we have had another Corporate Sponsor, My Design Habit, a Full Service Graphic Design, owned & operated by Nicole Kirkley that has come on board. If you are looking for a new business card, or are rebranding and need a new look, Nicole at My Design Habit, is the person you need.  She will help you take your idea, refine it, and turn it into a finished product whether that is a print project or a digital one. #MyDesignHabit T-Mobile Store #5857 South Cobb, 1757 East West Connector, Ste 480, Austell, GA 30106                   Store (770) 745-4600 Email:  Ross.Anderson@T-Mobile.com T-Mobile Retail Associate Manager, Ross Anderson, is our Direct Representative.  T-Mobile is providing us with Mobile Hotspots for all of our events.  As we grow, so will the number of hotspots that will be available to us. #metroatlnb #MetroATLnB #ItsMoreThanBusiness #ItsAnExperience NO REFUNDS UNLESS EVENT IS CANCELED!

at Arbor Station Clubhouse
9650 Parkway Circle
Douglasville, United States

Build Your Business on a Solid Foundation: Nail Your Trademark, Brand, and Online Strategy

Build Your Business on a Solid Foundation: Nail Your Trademark, Brand, and Online Strategy
Event on 2016-04-20 08:30:00
You're ready to start – or have started – your business. Now what? Do the right first steps in the right order. At this workshop you'll get personal, small-group coaching for your trademarks and licenses, your brand, and your online strategy. Lunch is included. You’ll learn: how to protect your idea, your slogan, the name of your business, and your products; how to discover what your brand’s really selling, what separates you from the competition, and find the words to describe it perfectly; and how to create your digital marketing strategy with social media and an awesome website. Schedule:   Arrive & Network       8:30-9:00    Workshops:                9:00-1:00 Lunch & Networking: 1:00-2:00  Presenters: Sandy Bartlett: Sandy is an intellectual property attorney who helps businesses protect their ideas with trademark search, registration, and maintenance, as well as copyright registration. Maggy Sterner: Maggy helps small businesses define their brand (that's what you're really selling), discover what separates you from the competition (that's your superpower!), and find the perfect words to describe it online and in the world (that's where the magic happens). Rikki Schneider: Rikki is head of Webgirl Technology, a website design and development business for companies in Anne Arundel, Prince Georges, and Howard Counties in Maryland. Webgirl Technology handles marketing, SEO, online advertising and e-commerce for businesses.   Disclaimer: This seminar is for informational purposes only. The information provided should not be considered legal advice and may not apply to a specific factual or legal circumstance. An attorney-client relationship should not be implied from attendance at this seminar. Nothing in this seminar is intended to substitute for the advice of an attorney. If you require legal advice, please consult with a competent attorney licensed to practice in your jurisdiction.

at Renditions Golf Course
1380 West Central Avenue (Hwy 214)
Davidsonville, United States

3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO
In the past ten years, digital marketing has eaten into the market share of traditional marketing. Despite this radical shift, a few centuries-old marketing tactics still return the highest on investment. Branding is one of them. Even in this hyper …
Read more on Entrepreneur

[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week. Matt McGee on April 18, 2016 at 1:20 pm. More. ML-live-logo. Facebook dominated the marketing and …
Read more on Marketing Land

How to adjust SEO strategy to Google's new SERP ad layout
While I understand why SEO professionals might worry, I don't think the recent move to showing up to four ads above organic results will have a profound effect on organic search. The extra ad will only be showing on “highly commercial queries,” and …
Read more on Search Engine Land

Search Engine Optimization and Brand SEO Mistakes

Search Engine Optimization and Brand SEO Mistakes
Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can't find your brand, it may as well not exist. What you say in Google …
Read more on Business 2 Community

5 SEO Metrics That Are Deceiving You
Search engine optimization (SEO) is hailed as one of the most cost-efficient and beneficial online marketing strategies—and rightfully so. Provided you put enough time and effort into your strategy, you should see higher organic search visibility …
Read more on Forbes

Graduate SEO and Social Media Executive
Are you a recent graduate with a passion for starting your career in digital marketing? Do you want to work in an international media business that has an entrepreneurial approach? We are looking for a Graduate SEO and Social Media Executive to join …
Read more on Journalism.co.uk

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
Lori Weiman on March 9, 2016 at 12:04 pm. More. ppc-blue-mobile-ss-1920. Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine results page (SERP) and control CPC costs.
Read more on Search Engine Land

IRS Proposal Targets Accrual of Enhanced Executive Benefits Under Qualified Plans
NQDCs that provide a defined benefit to executives are often called supplemental executive retirement plans (SERPs). To offer tax-deferred benefits under SERPs and other NQDCs, amounts set aside to fund the benefits must remain at risk to an employer's …
Read more on Lexology (registration)

Presenting Yourself Professionally: Part of Your Personal Brand

Presenting Yourself Professionally: Part of Your Personal Brand
Event on 2016-03-29 18:00:00
Presenting Yourself Professionally:  Part of Your Personal Brand It's estimated that as much as 75% of the population struggles with a fear of public speaking. That means some 238 million people feel nervous about talking to others! Join YNPN Pittsburgh, along with GSPIA and Rosemary Martinelli to learn the skills it takes to present yourself profssionally and confidently.  Ms. Martinelli will provide us with the 'do's and dont's' of public speaking allowing you to master your personal brand. Light refreshements will be provided, as will time for networking – please remember your business cards! About our speaker: Rosemary Martinelli, MACC Broadcasting Executive/Professor/Marketing Communications Professional With more than 25 years of professional experience in corporate communications, marketing, public relations, brand visioning, multimedia communications, news and public affairs, and corporate citizenship/philanthropy, Rosemary Martinelli has worked for nonprofits and corporations throughout the United States. Her experience spans industries from retail to multimedia to academia to energy and technology organizations. In those companies and organizations, she has served in a variety of capacities as a news reporter and producer, assignment editor, consultant, corporate spokesperson, marketing and philanthropy executive, and published writer–most recently for PR News on how to engage employees in strategic communications. She worked in commercial media and for public broadcasting and now consultants for corporations and nonprofits in all of her areas of expertise. Ms. Martinelli’s professional work has been honored with dozens of communications and professional awards, including five Mid-Atlantic Emmy nominations for television promotion; a Pennsylvania Association of Broadcasters Award; National Bellringer Awards for Community Relations Excellence; International Association of Business Communicators Golden Triangle Awards; Association for Women in Communications Matrix/Clarion Awards; Public Relations Society of America awards; Golden Quill Award for Journalistic Excellence; and awards from the American Gas Association and Utility Communicators International. Ms. Martinelli also received the YWCA of Greater Pittsburgh’s Tribute to Women Award in communications, one of the highest recognitions given to women of leadership in the Pittsburgh region, and a Distinguished Faculty of the Year Award from the University of Phoenix. She has served, with distinction, on the boards of directors of a variety of community organizations, including Beginning with Books, the Roberto Clemente Foundation, The Press Club of Western Pennsylvania, and the Communications Advisory Board of The Pennsylvania State University, to name a few. Ms. Martinelli is a summa cum laude graduate of Duquesne University and holds a master’s degree in corporate communications, with honors, also from Duquesne. She is a trained group facilitator and a graduate of Leadership Pittsburgh, Year XI, where she also served nine years on its board of directors. For more than 15 years, Ms. Martinelli has also been an active member of the adjunct faculties at LaRoche College, Duquesne University, Point Park University, The Pennsylvania State University, and the University of Phoenix. She teaches a variety of classes in English/writing, advertising, marketing communications, presentation skills, media studies, ethics, organizational communications, and public relations. Additional Information: – When you come in Posvar Hall (230 S. Bouquet Street) – the building across from Schenley Plaza and the Main Library – take the elevator to the 3rd floor, turn right and go to the end of the hall. We will be in room 3911. – Parking is available on the street, or at Soldiers and Sailors garage. YNPN Pittsburgh would like to thank GSPIA (The University of Pittsburgh Graduate School of Public and International Affairs) for graciously welcoming us during this event.  You may learn more about GSPIA here.

at Location TBA
TBA in Downtown PHILLY
Philadelphia, United States